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common-archetypes

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

print-engraving-terms

A Glossary of Engraving Terms

Due to its insanely minute detail, engraving remains a little-known process. Here, Nancy Sharon Collins offers up a glossary of print engraving terms.

bernie-comrade

Fair Use or Infringement? A Look at Politics & Copyright

A review of copyright infringements occurring in political campaigns while noting the definition of fair use and how to use it correctly. View copyright infringement and fair use examples from present and past political campaigns.

best-digital-portfolio

How to Create the Best Digital Portfolio for Graphic Designers

Updating resumes and online portfolios should be a routine we all do, rather it’s quarterly, semi-annually or annually. This reference guide to your abilities will make you stand out to potential employers and clients because it showcases how you translate ideas and convey concepts with your designs. A well-curated sample of designs is the...

web-fonts

11 Essential Tips for Choosing the Best Web Fonts

The number one essential thing to keep in mind when selecting the best web fonts is scalability. Pay attention to when the fonts scale to either a smaller or larger size for different screen sizes that the fonts remain legible. That’s pro-tip number one. However, there are other crucial considerations to keep in mind...