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1917-2017_American_Propaganda

Now and Then: American Propaganda and Protest Posters

As a history nerd, I simply cannot resist going down the rabbit hole of the history behind great design. I found myself studying advertising design in HOW U’s online course, which discusses the history of advertising during the World War I era—which in turn piqued my interest. I decided to dig further into this era of advertising. One...

hand-letteringexperiments

Experiments in Hand-Lettering: A Creative Exploration

Hand-Lettering Experiments – Textures is the latest workshop from HOW Design University and Type Camp. As a fun, creative way to exercise creativity and typography, this workshop will inspire you in your latest type projects. Integrate textures and analog designs into your work today. This workshop is currently in session and is open until...

helfand

The Passionate Thoughts of Jessica Helfand

Jessica Helfand is unafraid to question design dogma, pick apart jargon, investigate the motives and impulses of the field. Read a fascinating interview with her from Ken Gordon.

common-archetypes

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...