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About the Author
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Steven Heller is the cofounder and the cochair of the MFA Designer as
Author program at the School of Visual Arts. He writes the Visuals
column for the New York Times Book Review and the Graphic Content
blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more
than 120 books on design and popular culture, including the forthcoming
New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
See all Daily Heller posts here.
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Evergreen Still Green as Ever
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by Steven Heller
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In the mid-'60s (when I was barely a teen), the magazine I read most and most wanted to work for was Evergreen Review. Founded by the trailblazing Grove Press publisher Barney Rosset in 1957, Evergreen was a cultural trendsetter, introducing such authors as Jean-Paul Sartre and Samuel Beckett, among others, to the United States.
Those magazine issues were amazing for their regular diet of photography, art, and illustration, including work by Chwast, Glaser, Sorel, Holland, Grossman, Blechman, and many more. A cover by George Grosz reintroduced the world to the late German master satirist, and a feature on Bolshevik posters launched a revival in the Soviet avant-garde.
Along with Ramparts (published in San Francisco), Evergreen was essential reading for the "new left," but also for the burgeoning culturati. As the flagship of Grove Press, which had a controversial film division that released " I Am Curious Yellow" in the U.S., Evergreen published the most adventuresome content of any magazine. It folded in 1973 but was revived in 1998 as an online edition. ( See here for an article in the current Evergreen by Francis Levy.)
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Reader Comments
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In case anyone is interested, I discovered that issues 1-22 are available at Lulu.com in PDF downloads for around $3 each. Search for 'Evergreen Review' in quotes.
http://www.lulu.com/browse/search.php?fSearch=%22Evergreen+Review%22&fKeywords=&fSearchFamily=14&reviewsFilter=&publishDate=&fSort=relevance_desc&showingSubPanels=&fPageNumber=2
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By
chasnjim
January 21, 2010
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