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About the Author
Steven Heller is the cofounder and the cochair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the forthcoming New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
 
See all Daily Heller posts here.
 

Ho Ho Cough Ho Weez

by Steven Heller
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http://rtone.files.wordpress.com/2006/11/santa_smokes.jpg
 
When I was a kid we left a plate of cookies, a glass of milk, and a pack of Kent cigarettes for Santa. In the morning the cookies were half eaten, the milk barely touched and the smokes were gone. I remember thinking that Jolly St. Nick would have been better off with cigars. Of course, there was something perverse about this. I can't recall any Saint or prophet who smoked. So to make Santa into a smoker and spokesperson for tobacco was the ultimate blasphemy.  Maybe we should forget the red suit and name him in a class action suit.
 
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http://www.euro-cig.com/gal_images/20060404093959.jpg
 
 
 
 
 
 
Reader Comments
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A pack of Kents for Santa? Did Heller's mom put gin in his Ovaltine? It's fun to scoff at those in the past. It serves up an easy, cheap sense of superior intellect. I wonder when Tommy Hilfiger or Calvin Klein and all other top campaigns will put a "PROMISCUOUS SEX KILLS" warning on the ads they create.
By stone50  December 25, 2009 
While I agree that the images of Santa with cigarettes seems quite inappropriate I do recall seeing images of him smoking a pipe. The images were quite old from the 19th century I believe. Also, in the poem "Twas the Night before Christmas" it references him having a pipe and the smoke circling his head. To me, somehow the image of him with a pipe and smoke curling around his head does not quite give the chainsmoking image that the above ads do. Happy new year and thanks for your always insightful column.
By MarkTaylor  January 05, 2010 
master class
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