|
About the Author
—
Steven Heller is the
cofounder and the cochair of the MFA Designer as
Author
program at the School of Visual Arts. He writes the Visuals
column
for the New York Times Book
Review and the Graphic
Content
blog for T-Style; is editor
of AIGA
Voice; and is a contributor to Design
Observer. He is the author, coauthor, and/or editor of more
than 120 books on design and popular culture, including the forthcoming
New Ornamental Type (Thames
and Hudson). More information can be found at his homepage.
See
all Daily Heller posts here.
|
I Now Pronounce You
|
|
by Steven Heller
|
|
Advertising causes and beliefs on clothing goes back to the earliest ritualistic garments in which signs and symbols branded the wearer. And since we're talking history, T-shirts didn't exist before World War I (invented by the British army, don't you know?). But now T-shirts are possibly the most ubiquitous means of projecting any public message.
The latest is "With Marriage and Justice for All," a shirt produced by Paradoxy Products, an entrepreneurial firm that was started by Daniel Young. "We follow the classic precepts of
good design - innovative concepts, ingenious use of materials,
simplicity of form and operation, and, above all, connections to deep
and beneficial philosophical principles," Young reports.
|
|
|
|