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Online Advertising Specifications
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by lzimmer
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Website Advertising
| Position |
IAB Name |
Creative Size
(W x H
in pixels)
|
Maximum
File Size |
File Type |
Maximum
Animation
Loops |
Leaderboard
or Banner |
Leaderboard |
728 x 90 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
| Banner |
468 x 60 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
|
Skyscraper
|
Skyscraper |
120 x 600 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
|
Half
Skyscraper
|
120 x 240 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
Wide
Skyscraper |
160 x 600 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
| Box |
Medium
Rectangle |
300 x 250 |
40 KB |
gif, jpg or
Rich Media |
3 loops or
15 sec |
- Files and linking urls must be provided at least 5 days prior to launch date.
Rich Media
Format
Category |
W x H |
Max Initial
Load File
Size |
Add'l File
Weight (Polite
Download) |
Flash
Specifics |
Audio
Initiation |
Maximum
Animation
Length |
Controls |
In-Page
Flash |
Same as Static
Ad Sizes |
30 KB |
60 KB |
18 fps |
User Intiated (on click) |
15 sec |
N/A |
In-Page Video
Units |
Same as Static
Ad Sizes |
40 KB |
1.2 MB |
18 fps |
User Intiated (on click) |
15 sec |
- Control = "Close X",
Play, Pause, Rewind, Volume
- Font = 16 pt |
Expandable /
Retractable
Units |
Same as Static
Ad Sizes
Ads may expand
2X the initial ad size |
40 KB |
80 KB |
18 fps |
User Intiated (on click) |
Expansion:
- 3 sec if
no user interaction
- Up to 15 sec within ad |
- Control = "Close X"
- Font = 16 pt
- Location = On Edge of Original (non-expanded) unit
- Feature = Enable Mouse-off Retraction
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3rd Party Ad Serving
Our ad-serving system ahs been verified to work with the following 3rd party ad servers. If your vendor is
not listed here, please contact your sales representative to arrange for a test.
Eyeblaster Pointroll Atlas Mediaplex DoubleClick BlueStreak
No Rich Media for eNewsletters
eNewsletters
| Position |
IAB Name |
Creative Size
(W x H
in pixels)
|
Maximum
File Size |
File Type |
Maximum
Animation
Loops |
| Box |
Medium Rectangle
|
300 x 250
|
40 KB |
gif, jpg |
3 |
Daily Heller
| Position |
IAB Name |
Creative Size
(W x H
in pixels)
|
Maximum
File Size |
File Type |
Maximum
Animation
Loops |
| Banner |
Banner
|
468 x 60
|
40 KB |
gif, jpg |
3 |
Dedicated Email Broadcasts
Specs:
- Maximum File Size: 50 KB
- Maximum Width: 600 Pixels
- No Rich Media, attachments, scripts or automatic downloads.
- Images may be jpg or gif and should be hosted on advertiser website.
- All styles / CSS must be embedded within the HTML. External CSS not accepted.
Lead time
- Final HTML code must be recevied from advertiser 7 days prior to scheduled release date.
- Test message is sent to one advertiser email address 2 days prior to release.
- Any changes requested after the test may result in delay of the release of the emal.
Additional information about Magazine and Online advertising for Print can be obtained by contacting Elayne Recupero.
Sales Director
Elayne Recupero
Telephone: (267) 247-5874
Email: recupero@earthlink.net
Online production questions should be directed to Sue Badham
Telephone: (800) 283-0963 ext. 13643
FAX: 715-445-2214
Email: onlineads@fwmedia.com
Send digital ad materials on disc media to:
Sue Badham
F+W Media, Inc.
700 East State St.
Iola, WI 54990
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