Film Titles Winner: Typophile 5 Opening Sequence
For its fifth annual film festival for Typophile, Punchcut’s Joe Pemberton and Jared Benson contacted their former schoolmate Brent Barson, who had created the opening titles for the previous four festivals with the help of the BYU graphic design department. “Since it was the fifth festival, themes involving typography and the number 5 were encouraged,” says Barson. “We came up with the five senses and how they feed our creativity, and it steamrolled from there.”
Competition judge Phil Pinto appreciated the physical labor involved. “All the handmade elements and transitions keep it interesting, and I never knew what was going to happen next,” he says. “ÄúPlus an extra point for the use of Jello. Design needs more Jello.”
In fact, the Jello was the most difficult part of the sequence, says Barson. He added extra gelatin to the molds, but they were still fragile. “The custom vacuum form molds worked wonders, but the gelatinous medium was the weak link in the end,” he says. “By the way, boiling hot, steamy plain gelatin with blue food coloring is the grossest smelling substance in the world. It smells like cattle and death.”
CREDITS
Production company: BYU Graphic Design, Provo, UT; creative director/producer: Brent Barson; cinematographer/photographer: Wynn Burton; designers: Brent Barson, Jessica Blackham, Wynn Burton, Brian Christensen, Analisa Estrada, Meg Gallagher, John Jensen, Regan Fred Johnson, Olivia Juarez Knudsen, Casey Lewis, Colin “The Pin” Pinegar, Reeding Roberts, Deven Stephens; animators: Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Reeding Roberts, Deven Stephens; music: Micah Dahl Anderson; brain sculpture: Brian Christensen; client: Punchcut/Typophile, San Francisco.
ADDITIONAL WINNERS
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Children’s Hospital of Illinois (commercial spot)
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Flickermood 2.0 (noncommercial/animation)
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“Hibi No Neiro” (music video)
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Ghe Bharari (show package)
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