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About the Author
Steven Heller is the cofounder and the cochair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the forthcoming New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
 
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The Post Racial Ad Agency

by Steven Heller
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Advertising agencies were once run by the dominant class known as WASPS. Then in the 1950s the ethnic revolution came about during the Creative Revolution. But even back during this radical demographic change, people of color were little seen in the account or creative departments on Mad Ave. That's why in 1969 when Bob Downey Sr. directed Putney Swope, the movie satire about an ad agency taken over by Putney Swope, an African American, and renamed "Truth and Soul Inc," audiences took notice that only one white man was left standing (played by my old friend the late Stan Gottlieb, below). The dark comedy was a breath of refreshing air and gives Mad Men new meaning. (It was also the debut of Robert Downey Jr., as a six month old infant).
 
I just found that the film, which had only been on VHS is on DVD. It may seem a little dated, but well worth watching.
 
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Reader Comments
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Just saw the film... Absolutely worth watching! The excerpt interview with Bob Downey Sr. was quite educational, actually, detailing the purpose of this experimental film.
By Lmo  December 21, 2009 
Just saw the film... Absolutely worth watching! The excerpt interview with Bob Downey Sr. was quite educational, actually, detailing the purpose of this experimental film.
By Lmo  December 21, 2009 
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