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About the Author
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Steven Heller is the cofounder and the cochair of the MFA Designer as
Author program at the School of Visual Arts. He writes the Visuals
column for the New York Times Book Review and the Graphic Content
blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more
than 120 books on design and popular culture, including the forthcoming
New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
See all Daily Heller posts here.
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The Second Coming
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by Steven Heller
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Easter was just yesterday, yet the second coming for magazines is still on the way. The new savior, you may surmise, is the iPad or iPadius (in Latin). Spreading the iPad gospel are the media pundits (puditus mediasus) including David Pogue and Edward C. Baig. They don't just love it, as Woody Allen once said, they "lurve" it for all sorts of reasons. But the most significant concern for the design field, and specifically the editorial design field, is the magazine
Resurrection.
The iPad is being touted as the holy grail, the lost scroll, the new transfigured host of mag content. Read what the preachers at Fast Company have to say here. And here's something akin to Rapture reported on WNYC: "The iPad offers a way for magazines to preserve the integrity of the
reading experience. You can put the device in your bag, and read your
favorite magazine any way, any where." Media Bistro noted back in January that "Condé Nast plans to have some magazines tablet-ready when the iPad ships; at least a version of the GQ
iPhone app, but at best full iPad versions of multiple magazines. Vanity Fair and Wired are likely to be among the publisher's titles that will iPad-icized
first."
The iPad is also gunning for the false prophets, like Amazon's Kindle. So let the holy wars begin.
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Reader Comments
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Are magazines not already a device you can put in your bag and read any way, any where? Or have I been using them wrong?
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By
Le_Mike
April 12, 2010
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