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The Story of "O"

by Mirko Ilic
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Once upon a time, the film industry people asked the design people to create their movie poster but to make it like a logo--you know, for posters, merchandise, and branding. "Just give me the letter O," the design people answered. "It worked for us on book covers, CD's, TV, and theatre posters, and even on presidential campaigns. We cannot miss that one."
 

 
In romantic comedies, the O becomes a wedding ring, for instance. A lifeboat in water-themed movies. Dog tags in war movies, planets in science-fiction ones. And Joe Dirt isn't that different from Rocky, after all. Images from the collection of Mirko Ilic.
 
See other common design tropes:
 
 
 
 
 
Additional image galleries here, including four designers who storyboard their favorite scene from Alice in Wonderland.
 

 

 
 
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Image of the Day

Image of the Day February 9, 2012 
"Lines and lines" by Peter Crawley. A hand stitched ampersand; 6804 pierced holes, 3402 stitched lines, and black cotton thread. See more here.

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13 designers create a custom tote bag for their favorite charity. Featuring the work of: Atelier Télescopique, Büro Destruct, Christoph Niemann, Deanne Cheuk, Ed Fella, Geoff McFetridge, Hort, James Joyce, Laurent Fetis, Rick Valicenti, Si Scott, Spin, and Sawdust. Order one today!
 
 
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In This Issue:
The Power Issue, in which we examine the true influence of design and the designer. On the cover: We asked Mirko Ilić to reinterpret one of the classic graphics created by Philippe Vermès during the 1968 French protests. To see the original, click here. To purchase print or digital copies of current or past issues of Print, click here.
 
 
 
 
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