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About the Author
Steven Heller is the cofounder and the cochair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the forthcoming New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
 
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War and Fashion

by Steven Heller
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How long is an appropriate time before a costly war becomes pricey fashion? In the case of the Vietnam War, which split Americans as it joined Vietnamese together as one nation, it has been just over thirty years since the end of the war and the beginning of Viet Cong chic. Dogma Vietnam, a gallery in Ho Chi Minh City, caters to nostalgia for the war of liberation that doubtless most of its customers have only read about in history books. 
 
This "Home of Revolution" is also an online store specializing in urban fashion, posters, flags and patches. Perhaps it is no different than the "Army/Navy store culture" in the U.S. and Europe. But for anyone who grew up during the turmoil of the Vietnam War era, it is difficult not to experience a little unease seeing these posters on t-shirts and shoulder bags.
 
(Thanks to Johanne Daoust.)
 
 
 
 
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