PRESENTER: YOLANDA SANTOSA
The designer behind that phenomenal brand success of Pinkberry talks about how she created
the playful, charming visual presence that established the brand on a global
stage
and explains the key to making brands live: personality. [Buy
it!]
PRESENTERS: DAVID CLOUSE, ANGELA VOULANGAS
The authors of The Handy Book of Artistic Printing discuss the latest trends in letterpress—a wild,
ornate escape from the filtered reality of Photoshop. But
how did letterpress techniques, with their delicious patterns
and
curlicues, develop? [Buy
it!]
PRESENTER: DEBBIE MILLMAN
Print's
packaging columnist and AIGA president takes a keen look at the
influence branding has on our everyday lives,
from branding ourselves and the world around us to the role branding
plays
in the products we buy and the way we live. [Buy
it!]
PRESENTER: STEVEN HELLER
Compromise doesn't have to be a dirty word. Steven Heller draws from his
phenomenal career as a top art director (33 years
at
The New York Times) and shares his tips for effective working
approaches and client relationships. [Buy
it!]
PRESENTER: CHRISTINE MAU
The associate director of packaging graphics at Kimberly-Clark explains how, under
her direction, the Kleenex box has become a personalized thing of fun
and beauty, an object of décor rather than just a receptacle for a
hygiene product. She talks about how to
create
breakthrough work and think differently even (especially) at one of
this country's largest companies. [Buy
it!]
PRESENTER: DANIEL SCHUTZSMITH
The
Core Industries vice-president and School of Visual Arts professor
shows how to leverage the power of change-agent thinking—and tap
into the practical web design and intuitive web applications now
employed by major philanthropic iniatives—and make waves for
your
clients, your company, and your career. [Buy
it!]
PRESENTERS: JOSHUA ONYSKO, JOSH IVY
The
owner and lead designer of Pangea Organics discuss how to make green
packaging that's still gorgeous to look at, how to find the most
sustainable materials, and how to talk to manufacturers and printers
about issues of sustainability. [Buy
it!]
PRESENTER: CHRISTIAN SCHWARTZ
The world-famous type designer addresses the pressing problem of type
for the web. He provides a comprehensive overview of what's at stake
and sheds light on how you, as a designer, can navigate the world of
web
fonts and find the best solutions for your own work. [Buy
it!]
PRESENTER: MEGAN SLABINSKI
The executive director of The Creative Group provides practical advice
that can help you boost your paycheck, from how to research prevailing
salaries
in your industry to how to build an air-tight case for a raise—even in
a down economy. [Buy
it!]