Advertising

Rough, Rough, Rough

Don May was the rough trader. He was an art and layout consultant with Hoskinson, Rohloff and Associates, and worked for dozens of national clients, including Abbot Laboratories, Hart Schaffner and Marks, Sears Roebook, and the Chicago Daily News. He was a layout machine and layout man's layout man. These roughs come from his...

Promoting the Times Is Timely

Even before The New York Times newspaper was graphically designed to enter the 20th century, its promotion department created memorable graphic design that underscored the greatness of the institution and won the hearts and minds of New Yorkers (like me). Opening on Wednesday Sept 5 at the Times Building, a mini-exhibition produced by the...

TDC’s 1957 Stellar Lineup

Ask any designer (well, any designer that I have spoken to) and they agree that the TDC annuals are the best. They are also among the precious few still publishing printed books. But when TDC started giving out awards for Typographic Design Excellence in 1954 the documentation was a pamphlet. According to TDC Carol...

Voitures de France, C’est Magnifique

The Renault corporation was founded in 1899 as Société Renault Frères by Louis Renault along with his brothers Marcel and Fernand. Louis was a  young engineer who had already designed and built several prototypes before teaming up with his brothers, who had honed their business skills working for their father’s textile firm. While Louis...

The Three Plakateers

In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. The Plakatstil was born. Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three plakateers who revolutionized the approach to advertising and left a heritage of ideas...

The Plot For America

"Made in America" and "America First" are Trump's base-words. But Uncle Sam has long come to the aid of many retailers. When World War I started he was…