Advertising

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Platonic Perfection

In the late 1940s, when "The Use of Heads in Commercial Art" was produced, stereotypes of the Platonic ideal and accepted fashions were sophomoric.

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Letter to a Divider

Sean Wolcott of Hampton Creek discusses the full-page Donald Trump ad he designed that ended up in "The New York Times."

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Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

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Art and Design is His Bag

Steven Heller talks with Museum of Wonder and Delight curator Dolph Gotelli about his new exhibition of shopping bags.

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Signs of Life, Havana Style

Diego Vainesman, chairman emeritus of the Type Directors Club, recently returned from Havana, where he was seeking typographic treasures.

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Weekend Heller: VOTE or Shut Up!

During every presidential race, AIGA launches a campaign for members to use their design expertise to motivate the public to vote.