Advertising

Voitures de France, C’est Magnifique

The Renault corporation was founded in 1899 as Société Renault Frères by Louis Renault along with his brothers Marcel and Fernand. Louis was a  young engineer who had already designed and built several prototypes before teaming up with his brothers, who had honed their business skills working for their father’s textile firm. While Louis...

The Three Plakateers

In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. The Plakatstil was born. Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three plakateers who revolutionized the approach to advertising and left a heritage of ideas...

The Plot For America

"Made in America" and "America First" are Trump's base-words. But Uncle Sam has long come to the aid of many retailers. When World War I started he was…

Card Speak

Back in the day when airplane travel offered more amenities, Northwest Orient provided its passengers a unique service. “Cards That Talk” is a playing card deck that has 53 useful English phrases and their Japanese, Korean and Chinese translations. “Just show the card with the phrase you wish to say . . .  and...

Happiness is a Cool Lavender Gun

Have you ever seen such a pretty gun? The Pico series by Baretta, the famous weapons manufacturer, the online catalog notes is the thinnest .380 automatic made…”by a full millimeter…the snag-free Pico’s slide and frame is a true 18 mm at thier widest point. The grip frame, sights, and caliber (go from a .380...

Old Dutch Girl versus Handmaid’s Tale

A wimple is religious head wear. I became interested in wimples after watching A Handmaid’s Tale and finding an ad for the most popular cleaning product of the 1940s and 50s. See the resemblance? In The Handmaid’s Tale by Margaret Atwood published in 1985, the handmaids in the Republic of Gilead, a totalitarian and...

Show Me Your Show Cards

D.M. Campana was one of the most prominent china painters in the field at the time of his death at 85 in 1956. He founded the Campana Art Company at the turn of the century with china painting materials as its specialty. He developed his own line of china colors which he used and...

DuBouchett and Paul Rand’s Illustrated Trademarks

Paul Rand took over the Dubonnet Man from its originator A.M. Cassandre when the liquor came to the United States. He also created the Coronet Man, the mascot for Coronet Brandy. But did you know about the DuBouchett Man (a Harlequin by any other name)? These are all illustrative trademarks, of which he did...

Designing A Hard Core Exercise

Walter Camp (1859 – 1925) was an American football player, coach, and sports writer known as the “Father of American Football”. Among his gridiron inventions, are the line of scrimmage and the system of downs. Camp was believed in keeping in shape through simple exercises. As an adviser to the United States military during...