Advertising

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My Favorite Dummy

This point-of-purchase display of a nicely dressed gent sitting by an outdoor table in a modernist chair is the epitome of '30s advertising elegance.

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Alphabets to Go

Steven Heller takes a look at Milton Glaser and Seymour Chwast's classic Photolettering type-to-go poster.

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Lights, Camera, Glaser

Milton Glaser did not do many movie posters, but the ones he did are as distinctively his as they are unusual for the film genre.

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Smoking Out the USSR

Steven Heller examines vintage Soviet cigarette packages, courtesy of !PRODUCTIVE ARTS!

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Platonic Perfection

In the late 1940s, when "The Use of Heads in Commercial Art" was produced, stereotypes of the Platonic ideal and accepted fashions were sophomoric.

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Letter to a Divider

Sean Wolcott of Hampton Creek discusses the full-page Donald Trump ad he designed that ended up in "The New York Times."

petit-gateux

Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...