2012 Creativity+Commerce Competition Winners

 
The Creativity+Commerce competition is Print’s
annual showcase of the best in business graphics, from corporate logos
and annual reports to websites, branding campaigns, and packaging.
Below, you will find all of the above, as well as several posters, two
holiday cards, a New York City retail store, and the program for a
Gustav Mahler biennial in Bamberg, Germany.
 
Whatever their format, this year’s winners and runners-up share an
admirable clarity that caught the eyes of our judges, David Heasty and
Stefanie Weigler, of Brooklyn’s Triboro Design. “There was a directness
to the work that we found comforting,” they write. “Much of it was
devoid of the insider language and corporate visual clichés that often
alienate audiences and impair communication. Whether this derives from
any particular zeitgeist of 2012, or simply the challenges of addressing
an audience that is ever more prone to distraction, is hard to say. The
best work here seemed to offer respect for the audience, seeking to
engage it in a conversation, with the positive effect of humanizing the
businesses’ sales pitch and making it more approachable.” Given the
challenges of the current economic climate, you couldn’t ask for a
better appraisal of graphic design in the business world.
 
 
1st PLACE: PLAY
Design Firm: Baillat Cardell et fils (Montreal)
Art Directors: Jean-Sébastien Baillat, Guillaume Cardell
Designers: Jean-Sébastien Baillat, Catherine
D’Amours,Guillaume Cardell, Lea Behr, Mélanie Martin, Vincent Raineri, Arthur Maserati, Programming:
Daniel Iregui, Music: Jean-Sébastien Roux
Client: MUTEK
 
 
2nd PLACE: Where the Wind Blows

Design Firm: Leo Burnett Chicago (Chicago)
Chief Creative Officer: Susan Credle

Designers: Alisa Wolfson, Jason McKean, Kyle Poff
Illustrators: The Leo Burnett Dept. of Design
Photographers: The Leo Burnett Dept. of Design
Copywriters: Susan Credle, David Schermer, Alisa Wolfson, Jason McKean, Craig Shparago
Producer: Laura Stern

 
 
 
 
 
 
3rd PLACE: Swirl by Daily Candy
Design Firm: Apartment One (Brooklyn)
Illustrator: Miss Capricho
Client: Comcast Interactive Media
 
RUNNERS-UP
 
 
Kantorwassink 2010 Holiday Card
Design Firm: Kantorwassink (Grand Rapids, MI)
Art Director: Wendy Wassink

Copywriter: Dave Kantor
 
 
 
 
Signature Posters
Design Firm: Design Army (Washington, D.C.)
Art Directors: Pum Lefebure, Jake Lefebure
Designers/Illustrators: Lucas Badger, Sucha Becky, Charles Calixto, Eric Rother

Client: Signature Theatre
 
 
Khan Academy Posters and Icons
Design Firm: Thornberg & Forester (New York City)
Creative Director: Justin Meredith, Scott Matz

Designers: Josh Cohen, Kyle Miller, Keith Endow
 
 
 
 
 
La Critique
Design Firm: Baillat Cardell et fils (Montreal)
Art Directors: Jean-Sébastien Baillat, Guillaume Cardell
Animation and editing: Vincent Raineri, Mélanie Martin, Guillaume Cardell;
Illustrator: Stéphane Poirier

Writing: Steve Savage, Music: Jean-Patrice Rémillard
 
 
 
 
Mountain Equipment Co-op 40th Anniversary Campaign
Design Firm: Mountain Equipment Co-op (Vancouver, British Columbia)
Creative director: Judy Snaydon
Designers: Dianne Semark, Amy Lau, Kristin Liu
Illustrators: Pascal Colpron, Luke Ramsey, Ray Fenwick
Copywriters: Merran Fahlman, Philip Torrens, Nora O’Malley, Michelle van der Merwe

Production Designer(s): Andrea Wortmann, Michael Cadamia
 

I Am Waters
Design Firm: 14-forty (Los Angeles)

Creative Director: Pam Patterson
Art Director: Benjamin Nicolas

Designer: Dain Blodorn
Photographer: Peter Duke

Copywriter: Elena Davis
Client: I Am Waters Foundation
 
 
 
Penney Design Group Identity
Design Firm: The General Design Co. (Washington, D.C.)
Art Directors: Soung Wiser, Scott Livingston

Designer: Kaleena Porter
 
 
GO! Complete Packaging System
Design Firm: Subplot Design Inc. (Vancouver, British Columbia)
Art Directors: Matthew Clark, Roy White
Designer: Matthew Clark
Illustrator: Liz Wurzinger
Photographer: David Ellingsen
Copywriter: Pete Pallet, Jaimie Turkington, Matthew Clark

Client: Petcurean Pet Nutrition
 
 
AAFWM 2010 ADDY’s
Design Firm: Kantorwassink (Grand Rapids, MI)
Art Director: Wendy Wassink

Copywriter: Dave Kantor, Simon Stevecic
 
 
 
 
Posters Deux ans et Demi
Design Firm: Baillat Cardell et fils (Montreal)
Art Directors: Jean-Sébastien Baillat, Guillaume Cardell

Designers: Jean-Sébastien Baillat, Vincent Raineri, Arthur Maserati, Mélanie Martin
 
 
 
 
Herman Miller POV
Design Firm: Hello Design (Culver City, CA)
Art Directors: David Lai, Hiro Niwa

Designers: Sung Hean Baik, Hajime Himeno, Justin Blackwell, Scott Moore, Erich Binder, Scott Arenstein, Szu Ann Chen, Abbey Park Yun
 
 
Always “Maze” ad
Design Firm: Leo Burnett Chicago (Chicago)
Creative Directors: Clay Black, Hmi Hmi Gibbs
Art Directors: Willy Chyr, Hmi Hmi Gibbs, Jason Frolichstein
Designers: Jason Frolichstein, Alisa Wolfson
Illustrator: Jason Frolichstein
Copywriter: Clay Black

Client: P&G Always
 
 
 
 
Kent State Folk Festival
Design Firm: Marcus Thomas LLC (Cleveland, OH)
Creative Director: Joanne Kim
Art Director/Illustrator: Ryan Wolfe
Copywriter: Kevin Delsanter

Client: WKSU
 
 
Sprint Green Phone Family
Design Firm: Deutsch Design Works (San Francisco)
Art Director: Erika Krieger
Designers: Eric Pino, Pauline Au, Erika Krieger

Client: Sprint
 
 
 
 
New Balance NYC Experience Store
Design Firm: KNOCK, inc. (Minneapolis, MN)
Creative Director: Todd Paulson
Designers: Joe Anderson, Meenal Patel, Bryan Pieper
Photographers: Peter V. Jones, Jeff Harris
Copywriters: Dan Armstrong, Mary Lou Hidalgo
Production: Neil Hagre, Creighton King

Client: New Balance Athletic Shoe Company
 
 
 
 
 
What Will You Gain When You Lose? ad campaign
Design Firm: Leo Burnett Chicago (Chicago)
Executive Creative Director: Mylene Pollock
Art Directors: Jason McKean, Katharine Walker
Designers: Jason McKean, Alisa Wolfson
Illustrators: James Joyce, Nomoco
Copywriters: Julie Karnes, Jane Koh

Client: Kellogg’s Special K
 
 
 
Columbus Bank and Trust Co.’s 75th Anniversary Billboard
Design Firm: Topos Graphics (Miami, FL)

Designers: Seth Labenz, Roy Rub
 
 
Day of the Dead Festival
Design Firm: The General Design Co. (Washington, D.C.)
Art Directors: Soung Wiser, Scott Livingston
Designer: Kaleena Porter

Client: Oyamel Cocina Mexicana
 
 
 
 
 
INLIV Branding
Design Firm: Foundry Communications (Calgary, Canada)
Art Director: Zahra Al-Harazi
Designers: Jake Lim, Kylie Henry
Illustrator: Louise Uhrenholt

Copywriter: Kitty Wong
 
 
 
 
Society of Graphic Designers of Canada Annual Report
Design Firm: Foundry Communications (Calgary, Canada)
Art Director: Zahra Al-Harazi
Designers: Kylie Henry, Janice Wong, Jake Lim, Jon Jungwirth
Illustrators: Kylie Henry, Janice Wong, Jake Lim, Jon Jungwirth, Emmanuel Obayemi

Copywriter: Kitty Wong
 
 
 
 
Genesys Creative Holiday Card
Design Firm: Genesys Creative (Toronto)
Art Director: Philip Yan
Designers: Clare Chow, Alison Birtles Fraser

Illustrator: Clare Chow
 
 
 
 
“Beyond The Numbers” VF Corporation Annual Report 2010
Design Firm: And Partners NY (New York City)

Creative Director: David Schimmel
Art Director: Craig Bailey

Designer: Candice Heberer

Copywriter: Charlie Veprek
 
 
Cyrus Noble
Design Firm: PhilippeBecker (San Francisco)
Design Director: Andrew Otto, Sr.
Designers: Andrew Otto, Laura Kuhn
Illustrator: Mo Ulicny, The Peach Tree Studio

Client: Haas Brothers
 
 
Avenue of the Arts Compendium
Design Firm: 14-forty (Los Angeles)
Creative Director: Pam Patterson
Art Director: Benjamin Nicolas
Designer: Dain Blodorn

Copywriter: Pam Patterson
 
 
 
 
Program magazine of the Biennale Bamberg 2010, “The late Mahler”
Design Firm: Simon & Goetz Design (Frankfurt)
Designer: Bernd Vollmöller

Client: Bamberg Symphony Orchestra – Bavarian State Philharmonic
 
 
 
 
 
Healthy Schools Campaign
Design Firm: Remedy (Chicago)
Art Director: John Bufalino
Designers: John Bufalino, David Sieren
Illustrator: John Bufalino
Copywriters: Deanna Stallsmith, Erin Shelton, David Shih
Production Artist: Erika Doyle

Project Manager: Jessica Daly
 
 
 
Rogue 24 Identity
Design Firm: The General Design Co. (Washington, D.C.)
Art Directors: Soung Wiser, Scott Livingston
Designer: Kaleena Porter
 
 
 
 
 
 
 
Global Footprint Network Annual Report
Design Firm: Bob Dinetz Design (San Francisco)
Art Director/Designer: Bob Dinetz
Photographers: Ismael Oltra Barras, Nathan Benn, Mark Horn, Frans Lanting, Michael Nichols, Mark Reimer, Claude Ren

Copywriters: Bob Dinetz, Nicole Freeling
 
 
 
 
Bun Mee Identity
Design Firm: MINE™(San Francisco)
Art Director: Christopher Simmons

Designers: Christopher Simmons, Nathan Sharp
 
 
 
Jellycat 2011 Product Catalog
Design Firm: KNOCK, inc. (Minneapolis)
Art Director: Dan Weston
Designer/Illustrator: Laura Qvale
Photographer: Lucas Saugen

 
 
 
Celtic 2010 Annual Report
Design Firm: Foundry Communications (Calgary, Alberta)
Art Director: Zahra Al-Harazi

Designer: Jake Lim
 
 
 
 
 
Studio Brochure #3
Design Firm: Studio EMMI (London)
Art Director: Emmi Salonen
Designer: Emmi Salonen
Photographer: Jere Salonen

Copywriter: Henrietta Thompson
 
 
Neenah Chicago Posters
Design Firm: Design Army (Washington, D.C.)
Art Directors: Pum Lefebure, Jake Lefebure
Designers: Eric Rohter, Matt Chase

Senior Director of Design: Tom Wright, Neenah Paper
Project Manager: Kristin Carpenter, Neenah Paper
 
 
 
 
 
 
Red Square Agency Business Papers Redesign
Design Firm: Red Square Agency (Mobile, AL)
Founder: Richard Sullivan Sr.
Creative Directors: Wally Hitchcock, Diana Nichols
Designer: Ryan Lundy

Copywriter: Ken Ziegler
 
 
 
 
Columbus College of Art and Design Fashion Catalog
Design Firm: Ologie (Columbus, OH)
Art Directors: Andy Hayes, Lindsay Kronmiller
Designers: Simone Noronha, Danielle Deley
Photographer: Scott Cunningham

Copywriter: Laura Bidwa
 
 
 
Plantronics Talk and Surf
Design Firm: CreativeFeed (New York City)
Art Director: Gareth Chisholm
Designers: Gareth Chisholm, Wes Jones
Copywriter: Dave Hepp
 
 
 
 
PERFECT10N
Design Firm: Design Army (Washington, D.C.)
Art Directors: Pum Lefebure, Jake Lefebure
Designers: Pum Lefebure, Lucas Badger
Photographer: Cade Martin
Copywriter: S.W. Smith

Senior Director of Design: Tom Wright, Neenah Paper
 
 
ABOUT THE JUDGES
 
Triboro is the Brooklyn-based design team of David Heasty and Stefanie Weigler. The studio’s clients range from innovative start-ups to established international brands.
 

Recent projects include branding the fashion labels Blk Dnm and William Rast, art directing the GQ Style Manual, illustrating a campaign for Stella Artois, and designing album covers for Blonde Redhead and materials for MoMA and the Dia Art Foundation. In addition to client work, Triboro pursues self-initiated experiments such as the One-Color Subway Map and Triboro Leftovers. Heasty and Weigler have received numerous industry awards, including being named Young Guns by the Art Directors Club.

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