2012 Creativity+Commerce Competition Winners

 

The Creativity+Commerce competition is Print’s
annual showcase of the best in business graphics, from corporate logos
and annual reports to websites, branding campaigns, and packaging.
Below, you will find all of the above, as well as several posters, two
holiday cards, a New York City retail store, and the program for a
Gustav Mahler biennial in Bamberg, Germany.

 

Whatever their format, this year’s winners and runners-up share an
admirable clarity that caught the eyes of our judges, David Heasty and
Stefanie Weigler, of Brooklyn’s Triboro Design. “There was a directness
to the work that we found comforting,” they write. “Much of it was
devoid of the insider language and corporate visual clichés that often
alienate audiences and impair communication. Whether this derives from
any particular zeitgeist of 2012, or simply the challenges of addressing
an audience that is ever more prone to distraction, is hard to say. The
best work here seemed to offer respect for the audience, seeking to
engage it in a conversation, with the positive effect of humanizing the
businesses’ sales pitch and making it more approachable.” Given the
challenges of the current economic climate, you couldn’t ask for a
better appraisal of graphic design in the business world.

 

 

1st PLACE: PLAY

Design Firm: Baillat Cardell et fils (Montreal)

Art Directors: Jean-Sébastien Baillat, Guillaume Cardell

Designers: Jean-Sébastien Baillat, Catherine
D’Amours,Guillaume Cardell, Lea Behr, Mélanie Martin, Vincent Raineri, Arthur Maserati, Programming:
Daniel Iregui, Music: Jean-Sébastien Roux

Client: MUTEK