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Carry Hope: Deanne Cheuk for Smile Train

by Print staff
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Deanne Cheuk is a New York-based artist, designer, and illustrator. She has been commissioned for her custom typography, illustrations, collages, and art direction by clients such as Urban Outfitters, Target, The Gap, American Express, and The New York Times Magazine. She recently co-curated an issue of Theme
magazine on the concept of “transitionists”—graphic designers who also exhibit work as artists.
 
 
 
HER CAUSE 
Smile Train’s mission is to eradicate cleft lips and palates by providing free cleft surgery for children in developing countries and free cleft-related training for medical professionals.
 
THE CONCEPT
“I had heard about the charity Smile Train a while ago and was immediately drawn to them. I am particularly impressed by the integrity of the organization and the way it is structured to channel maximum benefits to the single cause they support. It is hard to know where your money is going when you donate to a lot of charities, but Smile Train is very transparent about where their funds go. I had wanted to support them in some way, and when this project came up I immediately thought of them. My graphic features a smiley face, which is the obvious main concept of the charity it represents. When you look closer, though, you’ll see many other elements that relate back to childhood and memories. I hope this design will bring a smile to other people, too.”
 

See the complete set at My Design Shop. There are only 25 of each design, and they all come with a handmade hang tag and are individually numbered. All proceeds will go to the charity that the designer has chosen.
 
 
BROWSE OTHER DESIGNERS

Atelier Télescopique for Fondation de France
 
[Order from My Design Shop]
 
 
Büro Destruct for Greenpeace
 
[Order from My Design Shop]
 
 
Christoph Niemann for Doctors Without Borders
 
[Order from My Design Shop]
 
 
Ed Fella for Pacifica Radio
 
[Order from My Design Shop]
 
 
Geoff McFetridge for Gabriella Charter School
 
[Order from My Design Shop]
 
 
HORT for Amnesty International
 
[Order from My Design Shop]
 
 
James Joyce for Save the Children
 
[Order from My Design Shop]
 
 
Laurent Fetis for The World Wildlife Fund
 
[Order from My Design Shop]
 
 
Rick Valicenti for Court Appointed Special Advocates (CASA)
 
[Order from My Design Shop]
 
 
Si Scott for The World Wildlife Fund
 
[Order from My Design Shop]
 

Spin for Bone Cancer Research UK
 
[Order from My Design Shop]
 
 
**Contest Winner: Sawdust for the British Heart Foundation 
 
[Order from My Design Shop]
 
 
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Reader Comments
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Marvellous offer. It would be nice that the not winning designs were published, would be interesting. Regards:)
By janub  May 12, 2010 
master class
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Some sweet typographic goodness from the Heads of State, who launched a new endeavor today: Pilot and Captain. A rad collection of city-specific apparel and prints to celebrate where you're from or where you're going.

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Carry Hope

13 designers create a custom tote bag for their favorite charity. Featuring the work of: Atelier Télescopique, Büro Destruct, Christoph Niemann, Deanne Cheuk, Ed Fella, Geoff McFetridge, Hort, James Joyce, Laurent Fetis, Rick Valicenti, Si Scott, Spin, and Sawdust. Order one today!
 
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The Play issue, from NBA branding to Lego urbanism. On the cover: Symphonic Band—Univ. S. Illinois / 1965, by Paul Octavious, from the series “Grandpa’s Records.” Octavious says: “My Grandpa Jud used to play records for me all the time as a kid... Read More
 
 
 
 
June 2011
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