Jeffrey Veen, the founder of Silicon Valley start-up Small Batch and the brains behind Typekit, started out as HotWired’s lead interface designer in the early days of the web boom, then went on to become a founding member of Adaptive Path, a design and technology-services company in the Bay Area. From there, he helped design what became Google Analytics. Last Christmas, when he met up with John Allsopp, a prominent web designer and developer,
the conversation turned to @font-face and how to make it work, given the current licensing models.
@font-face gives web designers the ability to use additional fonts beyond the usual seven available from OS manufacturers, including access to features in OpenType like ligatures and swashes. You can now de-
Will Typekit be the way to reinvent typography and, as a result, the design of the web itself? This designer is hopeful that the result matches the expectations.