Appeal on Behalf of Bananas


I used to say bananas were my favorite because they have … appeal. But after this film Bananas!*
(not to be confused with Woody Allen’s comedy) about “what’s hidden
under the pretty yellow skin,” bananas are beginning to look rather
rotten. The film, by Fredrik Gertten, is about the global politics of
food; specifically a legal battle against Dole for their use of a
banned pesticide that was known to cause sterility.

Adam Eeuwens and Rebeca Mendez
developed the visual identity (including the posters here) for this
Swedish documentary. Eeuwens tells me: “Even before the movie premiered
at the Los Angeles Film Festival, Dole Foods was trying everything to
get the movie banned, including threats to sue the festival. They
succeeded in getting the movie taken out of competition, but it got two
screenings as ‘case study’ accompanied with a two-page disclaimer. Now
Dole is suing the Swedish production company, the director, and its
producer. It really is a big bully transnational corporation (mis)using
the justice system to stifle free speech and hide a dirty truth. A
grassroots movement is growing rapidly on Facebook, etc., and maybe the
little asterisk we added to the movie title will become an engine for
consumer awareness.”

For more information about screenings and other news related to the explosive film, go here. And for Mendez’s discussion about the identity, go here.




Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.