Appetite Appeal

The Collective
 
Recycling is a good thing, right? But is it appetizing? A newly opened restaurant in the Meat Packing District (a not wholly appetizing name for eateries) called The Collective (owned by The One Group) is basing its allure on recycled everything, from chairs (made from traffic signs) to lamps (made from scores of orange prescription bottles), to whatever (made from whatever). 
 
The interior design is the work of ICrave, the architectural firm known for its upscale work on the clubs Tenjune and Crobar, the W Atlanta Hotel Midtown, and the markets at the
T5 JetBlue Terminal at JFK. They set about to create a distinct identity while saving money. “ICrave recruited artists on Craigslist and Etsy, assembling a team that
included a plumber who also worked designs lighting fixtures in
styrofoam, a former Swiss goldsmith who recycles street signs, and a
pair of women carpenters from Brooklyn who create dazzling floors from
reclaimed wood,” wrote Linda Tischler at Fast Company. The pictures above and below are where you’ll be seated if your party is incomplete or late. See more interiors here. And a NY1 video here.
 
Those of us who love funky (Mad Max/Matrix Modern), will find a lot of it at The Collective (the old One Little West 12th Street). Let’s just hope the cuisine is not pre-chewed.

The Collective

 


CATEGORIES
Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes a weekly column for The Atlantic online and is the "Visuals" Columnist for the New York Times Book Review. He is also the author of over 160 books on design and visual culture. And he is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Appetite Appeal

  1. tymegoesby

    Yes, that was Gragnano’s Restaurant at 944 McDonald Ave., under the el.
    I lived above the restaurant for several years. I do not remember the trash cans and lid thing, but I remember the hugh pots of sauce that sat out in their rear yard uncovered for hours each day. It used to make me cringe thinking about the cats all over the place, climbing the walls and running around the rooftop!

  2. tymegoesby

    Yes, that was Gragnano’s Restaurant at 944 McDonald Ave., under the el.
    I lived above the restaurant for several years. I do not remember the trash cans and lid thing, but I remember the hugh pots of sauce that sat out in their rear yard uncovered for hours each day. It used to make me cringe thinking about the cats all over the place, climbing the walls and running around the rooftop!

  3. tymegoesby

    Yes, that was Gragnano’s Restaurant at 944 McDonald Ave., under the el.
    I lived above the restaurant for several years. I do not remember the trash cans and lid thing, but I remember the hugh pots of sauce that sat out in their rear yard uncovered for hours each day. It used to make me cringe thinking about the cats all over the place, climbing the walls and running around the rooftop!

COMMENT