Barack The Brand

I have yet to see a company or firm integrate the John McCain brand
into their own identity the same way that Barack Obama’s has been used in
conjunction with existing business identities. The New York design firm LOLZ has combined its logo and the Obama “O” as sign of solidarity and self-promotion for its unofficial Obama site. And my favorite vinyl toy company, Kidrobot, is touting Kidrobama with an integrated logo (below) that juxtaposes product and candidate.

The
Obama logo is designed to fit perfectly into any agenda. There’s now a site,
Logobama ’08,
that invites you to customize your own Obama logos, even if you’re not voting for him. Check out these counter-logos here (bottom) and the Flickr page here.

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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