Beautiful Type on Web, At Last!

 
Liz Danizco’s website Bobulate is early evidence of the wonders of Typekit, a subscription-based service for linking to high-quality Open Type fonts from some of the world’s best type foundries.
 
Launched on November 10, Typekit has been working with foundries to develop a consistent web-only font linking license. What’s more, Typekit has built a technology platform that lets them host both free and commercial fonts in a way that is incredibly fast, smooths out differences in how browsers handle type, and offers the level of protection that type designers need without resorting to annoying and ineffective DRM (whatever that is).
 
Okay Liz, so how’s it going to change web design? “As a Typekit user, one has access to the library of fonts,” she says. “People just add a line of JavaScript to their markup, tell Typekit which fonts they want to use, and then craft pages the way they always have. Except now they’re able to use real fonts–not images, not Flash, not substitutes.”

 
If you have been complaining about the quality of type on the web, as I have for eons, this may be the answer. Even The New York Times launched Times Skimmer (sample above) using Typekit. 
 
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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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