How can designers evaluate printers?
It helps having industry leaders work with you, because within their industries their competitors can see that these materials are out there and they are usable. In theory, everyone wants to be first, but they don’t really want to be the first because there are a lot of hurdles involved and a lot of unknowns.
I would probably look at it from a different angle and say, “How do we create a new recovery infrastructure that takes these packaging materials back?” We keep trying to make the packages different to suit the infrastructure we have now. We really need to expand what the infrastructure is and figure out how to create value out of all of these materials in a second life.