Billboard as Augmented Reality


It was early in the morning, my come-hither brown eyes not yet
accustomed to the dawn light, when I saw torrents of water pouring from
building windows just north of 23rd Street in New York (top). Was it a
catastrophic water main break? The end of the world as we know it? Or a Ray Harryhausen
spectacular? As I got closer, and more of the building came into view,
I realized it was none of the above. Rather, it was a conceptually
brilliant billboard (painted by hand not a digitally printed scrim)
advertising the sci-fi film “Inception,”
which opens July 16. If the movie is as good as this billboard, it will
be worth the ticket price. If not, then at least, as they say, we had
Paris, I mean 23rd Street.
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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.