Blood Work

I for one, am not only feint of heart, I faint at the sight of
blood. So this tale of design madness makes me more than a little
queasy. Dear reader, stop right here if you feel the same.

The poster for the Swedish “Black Metal” band Watain (above) was designed by the Paris-founded, New York-based designer, Metastazis,
and was silk-screen printed using real, human blood.  There is not much
more to say except:  whoever said designers invest blood, sweat and
tears in their work, did not mean it to be taken so literally.

This poster  goes the extra mile. And the entire process is documented here and here.

Metastazis says his studio is “dedicated to the most scandalous yet
refined forms of expression.”  Founded in 1999 By Valnoir, and joined
by “almost nazi-gay illustrator DJ Holowestcoast and recently by the
post-soviet arrogant doll Anastasia Ilyna,” they have shined up Black Metal with high production values and theatrical staging (see here). Their work bridges design and performance in a manner that is becoming more frequent these days.

However, is the act of using human blood scandalous yet refined? You
be the judge. In the “end of print” era it seems that spectacle is
becoming as significant as content (although the poster is
impressive).  I’m reminded of Raymond Lowey‘s
“Most Advanced Yet Acceptable” measuring stick for novel design. Maybe
“scandalous yet refined” is the 21st century corollary.

(Thanks to Mirko Ilic for bringing Metastazis to my attention.)

If you missed Saturday’s post on Mad Men go here.

 

 
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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes a weekly column for The Atlantic online and is the "Visuals" Columnist for the New York Times Book Review. He is also the author of over 160 books on design and visual culture. And he is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Blood Work

  1. Metastazis

    To Kirvi_Inci,
    Maybe you should READ and CLICK the links before saying nonsense and asking useless questions.
    Blood was mine, and from a Watain’s fan as well. And not from a “Poor” animal.
    Watain’s message is about the way Darkness and death rule the world. All their concept is about death and flesh corruption and the use of real rotten blood is part of their live rituals happenings.
    This was not made just for the sake of “being different”, we’re not that immature. It was made that way because it makes perfect coherent sense with the universe of Watain.
    Lines are made to be crossed. This how creation works.

  2. Metastazis

    To Kirvi_Inci,
    Maybe you should READ and CLICK the links before saying nonsense and asking useless questions.
    Blood was mine, and from a Watain’s fan as well. And not from a “Poor” animal.
    Watain’s message is about the way Darkness and death rule the world. All their concept is about death and flesh corruption and the use of real rotten blood is part of their live rituals happenings.
    This was not made just for the sake of “being different”, we’re not that immature. It was made that way because it makes perfect coherent sense with the universe of Watain.
    Lines are made to be crossed. This how creation works.

  3. Metastazis

    To Kirvi_Inci,
    Maybe you should READ and CLICK the links before saying nonsense and asking useless questions.
    Blood was mine, and from a Watain’s fan as well. And not from a “Poor” animal.
    Watain’s message is about the way Darkness and death rule the world. All their concept is about death and flesh corruption and the use of real rotten blood is part of their live rituals happenings.
    This was not made just for the sake of “being different”, we’re not that immature. It was made that way because it makes perfect coherent sense with the universe of Watain.
    Lines are made to be crossed. This how creation works.

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