Carry Hope: Deanne Cheuk for Smile Train

 
Deanne Cheuk is a New York-based artist, designer, and illustrator. She has been commissioned for her custom typography, illustrations, collages, and art direction by clients such as Urban Outfitters, Target, The Gap, American Express, and The New York Times Magazine. She recently co-curated an issue of Theme
magazine on the concept of “transitionists”—graphic designers who also exhibit work as artists.
 
 
 
HER CAUSE 
Smile Train’s mission is to eradicate cleft lips and palates by providing free cleft surgery for children in developing countries and free cleft-related training for medical professionals.
 
THE CONCEPT
“I had heard about the charity Smile Train a while ago and was immediately drawn to them. I am particularly impressed by the integrity of the organization and the way it is structured to channel maximum benefits to the single cause they support. It is hard to know where your money is going when you donate to a lot of charities, but Smile Train is very transparent about where their funds go. I had wanted to support them in some way, and when this project came up I immediately thought of them. My graphic features a smiley face, which is the obvious main concept of the charity it represents. When you look closer, though, you’ll see many other elements that relate back to childhood and memories. I hope this design will bring a smile to other people, too.”
 
See the complete set at My Design Shop. There are only 25 of each design, and they all come with a handmade hang tag and are individually numbered. All proceeds will go to the charity that the designer has chosen.
 
 
BROWSE OTHER DESIGNERS
Atelier Télescopique for Fondation de France

 
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Büro Destruct for Greenpeace
 

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Christoph Niemann for Doctors Without Borders
 

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Ed Fella for Pacifica Radio
 
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Geoff McFetridge for Gabriella Charter School
 
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HORT for Amnesty International
 
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James Joyce for Save the Children
 
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Laurent Fetis for The World Wildlife Fund
 
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Rick Valicenti for Court Appointed Special Advocates (CASA)
 
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Si Scott for The World Wildlife Fund
 
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Spin for Bone Cancer Research UK
 
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**Contest Winner: Sawdust for the British Heart Foundation 

 
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