Carry Hope: Spin (Tony Brook) for Bone Cancer Research

 
Spin is a London-based studio that works across a range of disciplines including print, digital, and motion graphics. They work with companies around the world in the cultural and commercial sectors. Tony Brook is one of Spin’s founding partners and its creative director; he is also a founding partner of the design publishing company Unit Editions alongside the designer and author Adrian Shaughnessy.
 
THE CAUSE 
“The charity I’m supporting is Bone Cancer Research UK. The reason I have chosen this particular charity is that the daughter of a friend of mine is very ill, and this is the charity they personally support. My hope is that Rose, who is only seven, but is an incredibly brave and lovely little girl, gets well soon, and that in some small way this bag might help put a smile on her face and bring some much-needed cash to this wonderful charity.”

THE CONCEPT 
“I wanted to convey the idea of love and support. Rather than have a straightforward call-to-arms, I was attracted to the thought of an idea that could work on two levels, so what seems at first glance to be prosaic/utilitarian instructions on how to use the bag becomes a demand for a hug and support from the holder of the bag.”
 

See the complete set at My Design Shop. There are only 25 of each design, and they all come with a handmade hang tag and are individually numbered. All proceeds will go to the charity that the designer has chosen.
 
 
BROWSE OTHER DESIGNERS
Atelier Télescopique for Fondation de France

 
[Order from My Design Shop]
 
 
Büro Destruct for Greenpeace
 

[Order from My Design Shop]
 
 
Christoph Niemann for Doctors Without Borders
 

[Order from My Design Shop]
 
 
Deanne Cheuk for Smile Train
 
[Order from My Design Shop]
 
 
Ed Fella for Pacifica Radio
 
[Order from My Design Shop]
 
 
Geoff McFetridge for Gabriella Charter School
 
[Order from My Design Shop]
 
 
HORT for Amnesty International
 
[Order from My Design Shop]
 
 
James Joyce for Save the Children
 
[Order from My Design Shop]
 
 
Laurent Fetis for The World Wildlife Fund
 
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Rick Valicenti for Court Appointed Special Advocates (CASA)
 
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Si Scott for The World Wildlife Fund
 
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**Contest Winner: Sawdust for the British Heart Foundation 

 
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