Cheap Symbols


It is not unusual for competing magazines to have the same cover
stories. Circulation, after all, is like fighting a war. Nonetheless,
the battles are fought in the strangest places. Take the annual duel
between New York Magazine and Time Out New York: This and last week each
have covers selling their popular “Cheap Eats” and “Eat Cheap” features.
Interesting how the language of “cheap” is either a beautiful model
with luscious lips or reference to mustard and ketchup (or is it catsup?).  Oh,
and plastic cutlery is pretty cheap too.

(Covers,  from top, NY Mag: 2010, TONY: 2009, TONY: 2010,  and inside
illustration (NY Mag): 2008, LAMag: 2009)

Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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