It is not unusual for competing magazines to have the same cover
stories. Circulation, after all, is like fighting a war. Nonetheless,
the battles are fought in the strangest places. Take the annual duel
between New York Magazine and Time Out New York: This and last week each
have covers selling their popular “Cheap Eats” and “Eat Cheap” features.
Interesting how the language of “cheap” is either a beautiful model
with luscious lips or reference to mustard and ketchup (or is it catsup?). Oh,
and plastic cutlery is pretty cheap too.
stories. Circulation, after all, is like fighting a war. Nonetheless,
the battles are fought in the strangest places. Take the annual duel
between New York Magazine and Time Out New York: This and last week each
have covers selling their popular “Cheap Eats” and “Eat Cheap” features.
Interesting how the language of “cheap” is either a beautiful model
with luscious lips or reference to mustard and ketchup (or is it catsup?). Oh,
and plastic cutlery is pretty cheap too.
(Covers, from top, NY Mag: 2010, TONY: 2009, TONY: 2010, and inside
illustration (NY Mag): 2008, LAMag: 2009)
I just think “ketchup” is an ugly word and just plain wrong.
I just think “ketchup” is an ugly word and just plain wrong.
I just think “ketchup” is an ugly word and just plain wrong.