Dali Pops

 

 

Salvador Dali was known for his love of money. His nickname was Avidor Dollars. So, it shouldn’t come as a surprise that he did his fair share of paid work for advertising, publishing and even Chupa Chups, the rather tasty Catalan lollipops. The company, founded in 1958 by Enric Bernat (now owned by Perfetti Van Melle), is named Chupa from the Spanish word chupar: “to suck.” Bernat’s idea was to put a bonbon on a stick (so as not to melt on a child’s hands), the rest is lollypop history. In 1969 Dali, never one to turn down a dollar, designed the Chupa Chup logo (above) and like the sticky candy, it stuck. Incidentally, around the same time its slogan, “Its round and long-lasting,” was coined.
 

 

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes a weekly column for The Atlantic online and is the "Visuals" Columnist for the New York Times Book Review. He is also the author of over 160 books on design and visual culture. And he is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Dali Pops

  1. tartanbaffies

    Love it, great story. There must be other hidden gems out there still.

    I only found out the other day that AM Cassandre did the Yves St Laurent logo.

    As the saying goes – You’re never too old to learn.

  2. tartanbaffies

    Love it, great story. There must be other hidden gems out there still.

    I only found out the other day that AM Cassandre did the Yves St Laurent logo.

    As the saying goes – You’re never too old to learn.

  3. tartanbaffies

    Love it, great story. There must be other hidden gems out there still.

    I only found out the other day that AM Cassandre did the Yves St Laurent logo.

    As the saying goes – You’re never too old to learn.

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