The 40,000 square-foot Pavilion, known as the “Dream Cube,” designed by Edwin Schlossberg’s firm, ESI in New York, which opens on May 1 at the Shanghai world expo, encourages visitors to participate in an multimedia experience comprised of cutting-edge technology, dreamlike environments, collaborative social spaces and sustainably designed materials.
The Dream Cubeleads visitors through a beautiful story of the city’s past, present and future. The experience also transforms moment-by-moment via their collective participation. Crowd-sourced photos uploaded by the public at the Dream Cube website blend with stunning video on immense media walls. Beds of glowing LED crystalline reeds change color with the sweep of visitors’ hands. A 360-degree interactive theater showcases the audience’s gestures and physical actions, which trigger dramatic changes to millions of LED lights on the Dream Cube’s façade. In these ways, the Dream Cube promises to set new trends for future designs of large-scale public events.