Favorite Name for 2010

http://glenwoodnyc.com/roller/blog/resource/besp-New-York-City-chocolate.jpg
 
There are about a million Famous Ray’s Pizzas, well the latest copycat name is Bespoke. The word refers to “custom made” clothing where the buyer has total
control over the fabric used, the features and fit, and the way the
garment should be made. It was popularized by the savvy Savile Row tailors in London. But now the term is used for all sorts of specialty goods.
 
Just recently I found Bespoke Press, Bespoke Stationery, Bespoke Chocolates (which are superb, above), Bespoke Education (tutoring), Bespoke Cycles (get the double entendre?),  Bespoke Cuisine, and even Nike Bespoke (sneakers). There must be others. Or have I bespoke to soon?
 

http://wpcontent.answers.com/wikipedia/commons/thumb/f/f8/TailoringFirstFitFront01.jpg/300px-TailoringFirstFitFront01.jpg
 
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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Favorite Name for 2010

  1. Nefastis

    A small word-nerdery Steven, but ‘bespoke’ typically indicates a suit that was measured, cut, sewn, and fitted entirely by the same craftsman, ensuring continuity of hand throughout the process (and carrying an equivalent price tag). Any other suit (or chocolate, or stationery, or education or…) is simply custom.

  2. Nefastis

    A small word-nerdery Steven, but ‘bespoke’ typically indicates a suit that was measured, cut, sewn, and fitted entirely by the same craftsman, ensuring continuity of hand throughout the process (and carrying an equivalent price tag). Any other suit (or chocolate, or stationery, or education or…) is simply custom.

  3. Nefastis

    A small word-nerdery Steven, but ‘bespoke’ typically indicates a suit that was measured, cut, sewn, and fitted entirely by the same craftsman, ensuring continuity of hand throughout the process (and carrying an equivalent price tag). Any other suit (or chocolate, or stationery, or education or…) is simply custom.

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