Flaming Pink: The Hot New Color

Every once in a while, an unbelievably specific color gains momentum in
current graphic design trends. Even more rarely, that color reveals itself to
be incredibly versatile. Case in point: the new hot color, a flaming
orange-pink.

Because my husband and I are clearly insane, we painted our dining
room walls five different times in different custom-mixed shades in order to get the tricky balance between a saturated orange and bold pink that has been used eloquently by several of Print’s New Visual Artists this year: 

 Anniversary issue of Tuli & Savu, a Finnish poetry publication.
Art direction, illustration, and layout by Lotta Nieminen.

Promotional piece for Neutraface Slab by Print New Visual Artist
Bondé Prang. Fonts designed by Kai Bernau and Susana Carvalho.

 
 
It’s a color that would warm the cockles of Josef Albers’ heart. It has
a jaw-dropping capacity for change as you swap different colors into
its proximity: Black or darker backgrounds give it a vibrant,
surprisingly elegant restraint, which is particularly useful when
printing with a limited number of colors. On the web, Armin Vit of
UnderConsideration.com uses flame as a distinctive color-signature to
carve out the Quipsologies sub-brand.
 
Surprisingly enough, a color this close to emergency-orange doesn’t scream urgency unless injudiciously paired with lighter shades, particularly white. For School of Visual Arts’ summer program !mpact: Design for Social Change, a flame-imbued background subtly underlines the urgency of the mission with a coolness and balance surprising for such a hot shade.
 
 
!mpact Design for Social Change workshop at School of Visual Arts, summer 2010, via GOOD

Even more unpredictably, the flame loses some critical increment of tension when surrounded by too much white without any other colors. In the identity for the AsiaNow conference, flame seems leached of its vitality when it gets progressively lighter:
 

Asia Now: Exploring Design Culture conference, curated by DesignBoom.

Not that you can’t pair flame with colors other than black. Another twist in this uncannily versatile hue is how well it jives with a miscellany of colors, all with a slightly yellowish cast on a white background. New York’s School of Visual Art’s home page shows how flame can anchor an otherwise chatty, friendly array of colors. Here flame promises passion tempered by reason, a unity-in-diversity that lends authenticity to the whole brand. (It also resonates well with some of the other “it” colors of late, like plum, burnt-yellow and mint green – a daisy-chain of accents.)

 
 

The flame is spreading. In an uncanny echo of SVA, its cross-borough rival school, Parsons’ web design also features flame, as does the website for the 2010 Salone Internazionale del Mobile, the globally acclaimed furniture-design fair now humming in Milan.


Parson’s New School for Design website.

Website for 2010 Salone Internazionale del Mobile.
 
Color trends move like flash-fires among graphic designers. Unlike designers of physical products, there’s no need to agonize over fabric supplies or consumer taste-forecasting months (or years) in advance of sinking an investment in one color or another. Graphic designers can catch the fever of any color, any time, and put it into wider circulation almost immediately – and more hot designs will fan the flames still further. Consider designer Nick Hardeman’s infographic of motion [via visualcomplexity.com] in Notorious B.I.G’s video for “Mo Money Mo Problems,” kicking it back to 1997 and a flame-colored jumpsuit B.I.G wears in the video:
Mo Money Mo Problems infographic by Nick Hardeman
 

Even with such versatility, a color that burns this bright is bound to get fatiguing. Although it can neighbor many colors successfully, if the surrounding colors get too hectic, it dials up the eye’s competition needlessly:


Un/Stage’s promotional poster for 40 Inspiring Examples of Club Posters, via Design You Trust.

But mostly, flame-love among designers is high now – and for good reason. More than most shades, this color brings an assertive warmth that also steadies the eye. It’s also just plain gorgeous-in-a-bottle. Paint manufacturer Dulux’s Let’s Colour project [via weheart.co.uk] is currently touring the world, painting neglected public spaces in a riot of juicy colors. Flame’s full-tilt forward movement out of recessionary grays still feels grounded but exuberant, the right balance for a chance.


From Dulux’s Let’s Colour public painting project, Rio, Brazil, via WeHeart.co.uk

CATEGORIES
Color & Design, Featured, Imprint: Print Magazine's Design Blog

About Jude Stewart

Jude Stewart is a PRINT contributing editor. She has written on design and culture for Slate, Fast Company, The Believer, I.D., Metropolis, and Design Observer, among many others. Her first book ROY G. BIV: An Exceedingly Surprising Book About Color is available for pre-order from Bloomsbury. Follow her tweets on color at twitter.com/joodstew.

4 thoughts on “Flaming Pink: The Hot New Color

  1. Pingback: Colour Trends 2010 | Wedding and Event Planning Courses - AAWEP

  2. rebeccacampbell

    It’s Rebecca from the Let’s Colour Project.

    

Tonight we launched the 2 minute director’s cut for the Let’s Colour Project! It should locations like the pink staircase above being transformed with vibrant colour :)

    You can watch it here: http://www.letscolourproject.com/blog/2010/05/dulux-walls-global-film-launched-2/

    

Shot by director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.



    I hope you enjoy it and would love if you could help us in spreading more colour with the world :)



    Thank you,

    Rebecca – Blogger for the Let’s Colour Project

  3. rebeccacampbell

    It’s Rebecca from the Let’s Colour Project.

    

Tonight we launched the 2 minute director’s cut for the Let’s Colour Project! It should locations like the pink staircase above being transformed with vibrant colour :)

    You can watch it here: http://www.letscolourproject.com/blog/2010/05/dulux-walls-global-film-launched-2/

    

Shot by director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.



    I hope you enjoy it and would love if you could help us in spreading more colour with the world :)



    Thank you,

    Rebecca – Blogger for the Let’s Colour Project

  4. rebeccacampbell

    It’s Rebecca from the Let’s Colour Project.

    

Tonight we launched the 2 minute director’s cut for the Let’s Colour Project! It should locations like the pink staircase above being transformed with vibrant colour :)

    You can watch it here: http://www.letscolourproject.com/blog/2010/05/dulux-walls-global-film-launched-2/

    

Shot by director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.



    I hope you enjoy it and would love if you could help us in spreading more colour with the world :)



    Thank you,

    Rebecca – Blogger for the Let’s Colour Project

COMMENT