Flora Stora

Jim Flora was the man behind the covers of Columbia Records’ jazz 78 rpm records in the 1940s. As I wrote in his New York Times obituary, “Flora, a jazz fan who was working in
advertising at the time, sent a proposal to Columbia, suggesting ways
to improve the packaging of jazz recordings. He was hired almost
immediately and began producing ideas for covers in the company’s small
art department, quickly working his way up to being an art director
with responsibility for jazz imagery.” Today his brute cartoon style is
the inspiration for illustrators and painters alike. His work is kept
alive in large part from the efforts of musicologist and pop cultist Irwin Chusid,
who has opened an online store, Little Shop of Flora’s, to sell books,
calendars, and note cards featuring Flora’s work. With the holidays and
the economic downturn fast upon us, here are some lovely, low-priced gift ideas for Flora fans and wannabes, as well as some slightly higher priced prints (below).

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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