The Gastrotypographicalassemblage
(a real mouthful) was the 11 metre wide handmade wooden typographic
wall that hung in the CBS cafeteria in New York designed by Lou
Dorfsman, with custom type created by Herb LubalinTom Carnase and containing almost 1500 individual characters.

“There are few pieces that represent the typographic and
design spirit that illuminated that moment of history, and certainly
none on a scale as ambitious.” – Milton Glaser.

This month an exhibition is presented as part of the London Design Festival, September 18—26) at Kemistry Gallery
(43 Charlotte Road, London, England) will celebrate the work of
“legendary designer and art director Lou Dorfsman for the CBS network.”
Kemistry Gallery has been working directly with the restorers of the
wall,  Nicholas Fasciano and Rick Anwyl, Executive Director of the Center for Design Study (read more here).

The gallery, reports the director Alasteir Coel,  has also obtained
over sixty original works for CBS, featuring illustrations from Al
Hirschfeld and Milton Glaser.  The exhibition will feature these
advertising spreads, as well as a half-scale two-dimensional
reproduction of the wall.

Now, say Gastrotypographicalassemblage three times fast, without moving your lips.

Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.