Generation Nexxxt

Entrepreneurism is in the air. Thanks to digital media and software, more people, particularly college students, are engaged in cultural entrepreneurialism. My son, for instance, recently introduced me to his schoolmates’ music label, “FamelessFam,” and their website devoted to “genuine hip-hop with an old-school soul and new-school heart.” Their goal is “to create art and light a match under the lazy ass that has become modern hip-hop.” Of course, you can be the judge by checking out the FamelessFam website and listen to the music here. And check out the music art (designed by Nicolas Heller, top; Will Kowall, below; Greg Matesich, bottom). Then view the recording artists here.

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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