By: Ben King
Hot on the heels of the blackout, Moving Brands unveils it’s redesign of Wikipedia’s identity. Shown here (with much more on their site), the interesting and powerful “master” mark, as well as its variations. Meant to be a “living identity,” the intent is for the mark to change based on search results. Overall, a big step forward, but does the mutability of the identity smack of over-indulgence? What do you think?