I used to document all of my purchases, by taking a photo and keeping
the receipt. I did this for 28 months. I stopped in April of 2004 and
it felt awkward for awhile not keeping track of my receipts, but
because my assignment for this project was to draw my receipts, I fell
right back into 2003. It was easy for me to keep track of everything
and I had fun doing it again. I would draw my receipts every night
before I would go to bed.
I was pretty obsessive. I think the
minute and mundane information is the most interesting anyway, so if
the receipt had a barcode on it, I would draw it. If the receipt had a
tear, I would draw that as well. I like that my drawings can never be
mistaken for being traced or machine generated. Ha!
I began documenting my week equipped with the stopwatch on my mobile
phone, a digital cooking scale, a set of daily survey sheets I made for
the assignment, and the notepad application on my phone. I very quickly
abandoned my survey sheets, choosing to make notes on my phone and
transfering them to the digital survey form every morning.
As with my annual report,
the underlying motivator is a deep curiosity. I REALLY want to know how
much electricity I use in a week, how much music I listen too, and how
much I drink. To that end, the more accurate my recordings are, the
more satisfied I am. The figures that are most important to me are the
ones which I know to be absolute. I can say with confidence that I know
how much I ate and drank, whereas the range of my electricity use
contains far more unknowns and moments of shared consumption.
I found the experience pretty difficult. Unlike my annual report, the
data collection for this assignment was really intrusive and curtailed
the spontaneity of my week. For example, each time I went to dinner I
brought along the scale to weigh my plate before and after eating. I
had to make sure that my water was not filled before I had a chance to
measure how much I had consumed. At home I had to consider each time I
turned on a light or ran the faucet, because I was timing these items
and it has taken at least a week to stop counting seconds while washing
There was not a lot of time to prepare as we were each recording data
in our own little corners of the world over the same time period, which
began on Easter Sunday. I was in London at the time, visiting my dad
and was pretty badly prepared for what was about to commence. I had no
camera with me, so I had to borrow his.
More importantly I was
still baffled as to which aspect of ‘consumption’ I was going to
document. There was not much point in simply documenting my purchases,
as I don’t really buy that much in a week. I could document everything
that I ate, which would be like reliving my Eat 22 project,
for which I photographed everything I ate for a year, but what about
the things that I drank? Surely that was also consumption. It was as
though I’d opened a giant can of worms, I became aware that I was
consuming in small amounts nearly all the time. Every time I switched
on a light or used my laptop I was consuming electricity, every time I
went to the toilet I was consuming water and toilet paper, then there
was the oil for transport, water for showers, electricity for phone
calls, soap, shampoo, medication, television, washing up, vacuuming!
Everything required me to consume some small aspect of the earth’s
resources…But how on earth was I going to document all of this?
the equipment I had was a camera, a notebook and a watch. I began
manically snapping and scribbling down everything. On the first day I
remember sitting down to lunch with my dad and wiping my mouth on a
napkin. Then suddenly I realised that this napkin was just going to go
straight into the bin after the meal—I’d consumed it!
Midway through Tuesday, I realised I had to rationalise what I was
collecting in someway. I had the photographs of all food, drink,
cosmetics, stationary and purchases etc, but I also had all the other
data, the notes recording the less tangible stuff—the duration for
which I used lights or the number of gallons of water I used when I
flushed the toilet or washed my hands. I started processing all this
information into a giant color-coded spreadsheet.
I also had to
think about the format for the commission, the double page spread, what
would look most visually interesting on the pages of the magazine. So I
decided to use the photos that I had been collecting. There were 180 by
the end of the week, and they gave a chronological overview of my
weekly consumption. It was a shame in some respects that I was not able
to visualise all the data I’d collected. That beautiful color-coded
spreadsheet will probably never now see the light of day, but the fact
that it exists with those 345 entries detailing every single last
minute spent in front of the TV or every single sheet of toilet paper
flushed away, is perhaps testament to the sheer amount we as a species
consume in a week, most of the time without a second thought.
John D. Freyer:
In the week before we started documenting, I decided to define my
week’s consumption as only things that I would purchase over the week,
as opposed to everything that I consumed out of my house, i.e., existing
inventory. I set up a white seamless background in my studio and
planned to photograph everything I purchased/consumed on the seamless
On Sunday, I went out for bread to our Food Co-op and
then to our local supermarket. As I walked in my studio with my hands
full of bags, I set them down on the seamless and set up my camera.
I made a series of test exposures of the bags on the table and then
proceeded to photograph every individual object in the bags. My plan
was to do a layout using all of the object photographs.
reviewing the first images, I was drawn to the first test exposures of
the bags on the table. I liked the way the plastic bags revealed their
contents. Paper or Plastic? Everything comes in a bag, at the
supermarket, the thriftstore, the auction house, and the bagel shop.
Have you gotten any criticism or
bafflement from friends, family, colleagues, loved ones about the
degree of meticulousness involved?
Oooh yes plenty. My boyfriend’s been grumbling since it all began,
especially seeing he got roped into taking so many of the photos for
projects such as Eat 22. My dad had a grumble just last week, when he
realised that I was about to steal his digital camera to take pictures
for the PRINT commission!
I think generally, people have a
little bit of admiration for my persistence and my dedication. When
they realise that I’ve successfully documented an action over a long
period of time, such as a year, they can’t help but take back some of
those nasty words!
For the rest of the week, I continued to photograph every individual
object as I brought them in, but I also photographed the bags. My wife
and 2-year-old daughter thought I was crazy when I arrived home with a
hot pizza and walked by them in the kitchen and down the stairs to
photograph the pizza in my studio in the basement. It was a little
less hot when we finally ate it.
When and why did you start collecting visual experiences this way, and organizing them into a website or catalogue?
I started doing work primarily focusing on personal consumerism in 2002
and have been doing it full time since. My website went live in 2003,
my credit card statement drawings started in 2004 and my daily purchase
drawings started in 2006.
I have always been interested in
documenting mundane and glossy consumer culture, but I really
dedicated myself to it while I was in in graduate school. I haven’t
gotten sick of my credit card drawings yet, which I suppose is a good
thing because I have many more to do! (I am drawing every month until
they are paid off.) I am also pretty happy with the way Obsessive
Consumption works on many levels. A 13-year-old girl who loves to shop
can find something she is interested in with my work and so can an anti-consumerist activist. I like that I can have a conversation with both.
I am naturally a listmaker and while I don’t keep great track of my
finances, I tend to keep records of other things quite naturally. This
is mirrored by an economy that is constantly tracking and accumulating
statistics on us. Some of these records are open, and some are not—I’m interested in both, as well as some things that are only
interesting to me. The first few years of compiling annual reports were
entirely improvised from records or notes I made throughout the year
without any clear purpose. For the 2006 and 2007 reports, I am
keeping detailed daily records to track some of the more interesting
statistics that not even my credit card knows about.
began making my reports, I really believed that they would only be
interesting to people who knew me. Yet once word spread about the
project, I was amazed at how many strangers were transfixed by the
idea. It’s still remarkable for me. Because of this public enthusiasm,
I produced my 2006 Annual Report as an edition of 1000 printed pieces,
which I wound up sending to strangers in 26 different countries. Of
course it takes all types, and I’ve frequently witnessed a progression
of confusion, comprehension, and terror from new acquaintances I have
introduced to the report … and I think my father remains stuck in the
I first began this sort of work in 2000, while I was still at art
college. We went on a trip to New York, and I decided that I
would document everything I ate while I was there. More than that, I
would also challenge myself to eat as much as possible over the course
of those four days. I ate on 34 separate occasions. The project was
In 2001, a year after Greed, the idea occurred to
me to try to document everything I ate for a year. I began on my 22nd
birthday and proceeded to photograph and record data about every single
meal and snack I had. I’m not sure whether Eat 22 could be considered a
crowning moment, but it was certainly what I would call a seminal work.
For the next four-and-a-half years I dedicated my entire practice to
the collection, manipulation, and representation of data I collected
about my everyday routine. My crowning achievement could possibly be
that final project, the most extreme, the one that tipped me over the
edge and forced me to stop. For four weeks last summer, I decided to
attempt to record everything I did, 24 hours a day. The plan was to be
able to analyze just how much time I spent each week performing
different activities. I transformed the resulting data into a series of
28 colour-coded timelines, which depict exactly what I was doing at any
moment during that time.
Do you find the evidence of a week in the life comforting,
anxious-making, satisfying, reassuring, aesthetically stimulating, or
I have been doing it for so long, I find it pretty reassuring. It keeps
me from being bored with day-to-day life, I suppose. The act of
documenting and then making something new from the collected
documentation and then sharing it with people is something that I
really enjoy and hope to continue to do.
I found the results of my week for the magazine fairly reassuring. My
consumption of utilities turned out to be pretty low on a national
scale, although I haven’t compared it to the average New Yorker. While
it was a heavier drinking week than average, I was taken aback a little
by what that total came to. Otherwise it was a fun, fairly-typical week,
and I’m glad I could share it with PRINT.
definitely found the evidence of a week’s consumption quite disturbing.
Especially when you realise how many people around the world are also
consuming this much or more. It makes me terrified that this sort of
life is just not sustainable. I really do think that everyone should be
made to take account of what they use, and need to use, instead of
blindly consuming more and more. If we want to prevent climate change,
then everyone needs to be much more aware of their consumption and
attempt to cut it down. With other projects, I used to think
that documenting my life was quite reassuring, sort of like keeping a
diary, the fleeting moments would be preserved for ever. Similar to the
way Mass Observation did in the UK in the ’30s, I hope that my data
will preserve the everyday things that are often overlooked, and to
make those into history.
In the end I my collected receipts for a week of purchases totaled
$773.76, which didn’t include my mortgage payment, daycare, phone
bill, etc. I also didn’t do any major shopping runs. During my All
My Life for Sale project, my total sales were around $6,000. I can’t
imagine spending $800 in a week back then.
After reviewing the
hundreds of individual photographs that I took in the process of
documenting my consumption, I kept coming back to the bag photographs. They contained nearly all of what I consumed during the week and really
talked about the way I/we consume stuff in such volume that we need
giant plastic bags to carry it with us. Plastic bags are everywhere in
every store, in the landfill, in the trees, even in the oceans.
According to Vincent Cobb, founder of reuseablebags.com, over 500
billion plastic bags are used each year worldwide. The irony of
my process is that of the hundreds of photographs that I took to
obsessively document my every purchase, I only used these 8 bag
photographs. What am I going to do with a nicely lit silhouetted
pictures of my bundle of asparagus, my package of tater tots, or my
newly acquired Don Ho commemorative glasses?