Letter From LA

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Today I’m in sunny, warm, sublime Los Angeles. I’m not gloating over those of you on the slushy, cold East Coast, just stating fact. One of the many highlights of my visit to UCLA was visiting with Rebeca Mendez, who showed me a design initiative that she and Adam Eeuwens created for the Los Angeles Commission on Assaults Against Women. “We became the
agency’s brand stewards and continue to lead them through their
re-branding process,” she told me.  They accomplished the work with extremely limited funds, “yet with tireless dedication of great men
and women who believe that violence is preventable and peace achievable.” The overall concept was to take ownership of the slogan Peace Over Violence, so every group, individual, or institution could add their words and names “over violence.” Here is where you can see the entire campaign.

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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