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About the Author
Steven Heller is the cofounder and the cochair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style; is editor of AIGA Voice; and is a contributor to Design Observer. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the forthcoming New Ornamental Type (Thames and Hudson). More information can be found at his homepage.
 
See all Daily Heller posts here.
 

Color Blind Subway Map

by Steven Heller
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The New York City subway is garnering a lot of attention lately. Paul Shaw's superb book on subway graphics started the ball rolling. Now, Brooklyn based designers David Heasty and Stefanie Weigler (of Triboro Design) have produced a new New York City subway map printed in a single color: Florescent red, of course. As Heasty notes, "The new design strips away the familiar color-coding of the subway system routes while still maintaining a level of hierarchy and functionality. All lines of the map are forced to conform to an underlying grid of 45 and 90 degree angles, yet surprisingly, the landmass contours here are more true-to-life than on the MTA map. The florescent red color becomes an unpredictable variable, as legibility can change completely under different lighting conditions. The neon effect can be intense and retina-burning under certain lamps, washed out and unreadable in other environments, or glow otherworldly under black-lights."
 
The map embraces a dual (and seemingly contradictory) agenda, "offering practical and aesthetic improvements to the existing subway map while simultaneously subverting these improvements through the absurd adherence to a single color," Heasty adds.  "In this way the map reflects the often contradictory experience of New York City, the rigid systems and grids constantly interrupted by the unpredictable realities of a metropolis, the intermingling forces of order and chaos, and the city’s visual communications frequent inability to make sense of it all."
 
How do you like it Massimo?

The map has been printed in a limited edition (offset lithography) run of only 300 pieces. At 45 x 58 inches the poster is the same size as the large MTA Subway maps that are located at entrances to New York Subway stations.  For more information on the map or to obtain copies, email: hi@triborodesign.com.
 
 
Reader Comments
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self indulgent "designers" getting in the way of valuable information - again.
By efowler  March 14, 2010 
master class
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Image of the Day

Image of the Day February 9, 2012 
"Lines and lines" by Peter Crawley. A hand stitched ampersand; 6804 pierced holes, 3402 stitched lines, and black cotton thread. See more here.

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