winner in the New York City section of Print‘s 2009 Regional Design Annual.
Being able to ride a bike to source anything from plastic to paper to rubber bands.
No budget. We shot everything ourselves. We shot ourselves.
I did a fantasy shoot at two in the morning about me going different places with the Webby trophy. I pulled images of outer space, underwater, on an island, etc., tiled them large on a wall, and took photos of myself and the trophy pretending we were having fun at all these places.
The Webbys always come to us with an idea. We showed them some insane ideas, they loved them all, but the award show is all about generating entries, so the final look and feel had to compel people to enter, first and foremost.
It means I have to work harder.