interview with Melissa Klug, director of marketing at Glatfelter, a paper
manufacturer. Her company has started in on an initiative called Permanence
Matters. It addresses, essentially, paper quality for documents that should last longer, in response to the recent increase in poor paper quality on
booksellers’ shelves. There are interesting ideas at work behind this
initiative, and some worth chewing upon for those of us who prefer our books to
under construction at Typophile, and the logotype is being critiqued and
responded to in real time. The end result is quite beautiful. It was
interesting to me to see how some typographers work to smooth everything out
into a legible, soothing line, while others prefer the dance and cacophony of
everyone do you have your iPed? It’s only about $200, runs Android, comes
preloaded with Van Halen’s 1984 (ew), and looks just like an iPad. I love that
Chinese manufacturing can cheap anything up in a matter of minutes.
Update on previous Obsession BPGlobalPR, which is a twitter account which is utterly
shrouded in mystery. It has more followers than BP’s actual Twitter
account, and began responding to the BP Oil Spill crisis much faster than BP themselves did. So
who’s behind the account? The thing is … nobody’s sure. Weirdly, BP’s not trying
to have it shut down.
Christian Schwartz wants you to know why
he started a type foundry. Especially now.