On the surface, this is just another attempt to discount the legitimacy of popularity swirling around young Taylor Lautner and the abs thereof. Now, Taylor is a handsome young man, and is indeed quite the hot property in Hollywood at the moment, having allegedly just been signed (for a ridiculous seven and a half million bones) to the questionably-motivated “Stretch Armstrong” project currently in development.
But the really interesting thing about this piece is that it’s not, in fact, part of the Twilight marketing campaign at all—it’s amateur art someone made for their own, erm, enjoyment, and then added to the public pool to profess their undying love to either Taylor, his abs, Twilight, or some combination of all three. The original art is from terra.com’s “The Boy” feature. His name’s Edilson Nascimento; here’s a huge pile of imagery of him at Made in Brazil.
So, let’s talk about the now-frightening confluence of what I call second-tier mainstream media (magazines like New York, Entertainment Weekly, media concerned mainly with fluff pieces that don’t really impact the turning of the world), blogs as a semi-legitimate news reporters to the media at large, and accountability.
Who’s more at fault for this scenario? Is it the reporter at New York who didn’t do their due diligence to make sure this is real? Is it the original poster at Photoshop Disasters, who either didn’t check to make sure this is an actual branded message, or merely wanted to see their contribution on PSD go live? Is it Photoshop Disasters’ fault for possibly becoming such a machine of media debunking that they feel required to post a certain amount of messages, regardless of their legitimacy? (All hypothetical: I don’t pretend to know what they’re thinking over there.)