October 2010

Table of Contents
Vol. 64, Number 5 
It’s the international issue: Oscar-worthy Irish animation, vintage
Russian stamps, Mao kitsch in China, and 35 winners of our Creativity + Commerce
competition. Plus, top designers reveal their favorite psychological tactics that are sometimes required for clients to say “yes.”
Red-Letter Office
A trove of postage stamps reveals the icons, aspirations, and failings of Imperial Russia and the Soviet Union.
By Bruce N. Wright

Little Black Books

Fifteen years ago, Milan-based company Moleskine bet on paper and won. Now it ponders its future in the digital world.

By Michael Silverberg


From a precocious pig named Olivia to that gold man known as Oscar, an introduction to Ireland’s vibrant animation scene.
By John Canemaker

The Art of Seduction
Devilish ruses. Psychological tricks. Red herrings and poker faces. The many ways that designers get clients to say “yes.”
By Peter Mendelsund and Peter Terzian


Creativity + Commerce

The winners of our fourth annual competition devoted to international business graphics
Design Army’s identity for the Addy Awards
Motion Theory’s video for Google Chrome

KNOCK’s self-promotional identity

Willoughby’s packaging for New Leaf Paper

Up Front
A history of the Latin letterform; behind the scenes

Shelf Life
Current trends in music, book, and product packaging
By Debbie Millman, Douglas Wolk, and Claire Lui

World View
Chairman Mao gets a pop-culture makeover.
By Ellen Shapiro

Adam Parfrey, president and publisher of Feral House Books 
Interview by Steven Heller

Design is now about control—of our perceptions and emotions.
By Rick Poynor

Best Practices
There’s no such thing as garbage.
By Jeremy Lehrer

How can digital design be archived effectively?
By Khoi Vinh

The story of a house, in blueprint
By Penny Wolfson

Back Issue
Britain’s cultural confidence
By Martin Fox
Obsessions and tools on the web
By Patric King and Su
Hot Type
Trilby, reviewed
By Paul Shaw

Victore and Art of McSweeney’s

Reviews by Stacey Kahn and Colin Berry

End Product
IceStone, Al Gore’s countertop

By Caitlin Dover