Article

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

How to Create the Best Digital Portfolio for Graphic Designers

Updating resumes and online portfolios should be a routine we all do, rather it’s quarterly, semi-annually or annually. This reference guide to your abilities will make you stand out to potential employers and clients because it showcases how you translate ideas and convey concepts with your designs. A well-curated sample of designs is the...