Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...


Honoré Daumier: The Michelangelo of Caricature

“There is a lot of Michelangelo in that fellow,” observed realist author and playwright Honoré Balzac in reference to Honoré Daumier. As one of the better-known artists of the French Realism Movement, which took place from 1840 to the late nineteenth century and was an era of artists who honed in on real life often...


Negotiating Salary with Finesse: Tips from Lawyer Katie Lane

Negotiating your salary as a graphic designer can be cause for intense anxiety. Have you ever experienced this scenario? You’ve spent hours preparing for this important conversation with your employer and you think you’re ready. Then that ball of anxiety takes over as soon as the negotiation process begins and you end up stumbling uncertainly...


A Chicago Tribune Geek-Out !

A crazy quilt of material concerning aspects of the Chicago Tribune that have injected themselves into J.J. Sedelmaier's personal and professional life.