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Now and Then: American Propaganda and Protest Posters

As a history nerd, I simply cannot resist going down the rabbit hole of the history behind great design. I found myself studying advertising design in HOW U’s online course, which discusses the history of advertising during the World War I era—which in turn piqued my interest. I decided to dig further into this era of advertising. One...

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...