Master Class: Joe Duffy
A Logo Does Not Make a Brand
Joe Duffy has been developing brand IDs for more than 30 years, so it might seem strange to hear that he thinks most people in the design business put way too much stock in logos. In fact, he thinks they're highly overrated. In this DesignCast, Joe discusses what brands need today: a complete 'language' that is unique to them, one that they can call their own.
Master Class: Nicholas Felton
Using Data to Tell Great Stories
Our current information age has produced an inevitable crush of complicated data to sort through. Thankfully, there is a rising group of designers who present all this data in a way that we can understand and use. And for the last several years, no one has done it better than Nicholas Felton. In this Master Class, Felton explains how detailed data leads to better stories, offers a few guidelines for displaying complicated data sets, and challenges you to use all five senses through the process.
Master Class: Maira Kalman
Finding Inspiration in Ordinary Things
In this Designcast, Maira Kalman talks about the two exhibitions of her work now on view in Philadelphia and New York, plus her collections of ordinary things, why she loves walking, how she sees the world, the nature of inspiration, and many other strange and wonderful topics.
Master Class: Milton Glaser
In Search of the Miraculous
To coincide with his exhibition at the AIGA in New York, Milton Glaser discusses his recent work in this webinar, exploring the backstory, context, and the challenges and interconnections of influence.
Master Class: Mario Garcia
Design for Publications in the Tablet Age
Editorial design has always relied on great storytelling, and it's no different today, even when our industry is undergoing a time of fundamental change. The need for more skilled storytellers, art directors, designers, and photographers is more urgent than ever. Even on the tablet, successful design, at its core, relies on stories and how they are presented.
Master Class: Debbie Millman
Why We Buy, Why We Brand
Print's packaging columnist and AIGA president takes a keen look at the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live.
Master Class: Steven Heller
Designer + Client Success Stories
Compromise doesn't have to be a dirty word. Steven Heller draws from his phenomenal career as a top art director (33 years at The New York Times) and shares his tips for effective working approaches and client relationships.
Master Class: John Miller
Turn Your Publication into a 360 Brand
Let's face it, designers and editors: gone are the days when we just made stuff look good -- now, we have to generate real revenue with a budget slashed in half. Today, we have to get more out of our content, which means that the traditional printed magazine is just part of the equation. It's time to step back and think of all the ways the brand works: print, web, digital publications, the iPad, apps, events, etc. How do we present our content in an engaging way in multiple platforms?
Master Class: Anne Johnson
Leveraging Sustainable Design in the Packaging Life Cycle
Today, there is no such thing as the perfect sustainable package. A consumer product involves many materials, systems, and behaviors that are beyond a designer's control. So where exactly can designers have an impact? In this presentation, Anne Johnson, director of the Sustainable Packaging Coalition at GreenBlue, will place the designer in the center of a package's life cycle and pinpoint the areas where we have influence.
Master Class: Christian Schwartz
The Present and Future of Type on the Web
The world-famous type designer addresses the pressing problem of type for the web. He provides a comprehensive overview of what's at stake and sheds light on how you, as a designer, can navigate the world of web fonts and find the best solutions for your own work.
Master Class: Duarte Design
The Art and Science of Creating Great Presentations
Millions of presentations and billions of slides have been produced, and most of them miss the mark. But as Eric Albertson of Duarte Design knows, it doesn't have to be this way. In this DesignCast, Albertson shows you how to combine basic design principles with the emotional power of story to create effective presentations that inform and activate audiences. Albertson will review and illustrate principles taught in slide:ology, the best-selling book authored by CEO of Duarte Design, Nancy Duarte. This on demand DesignCast will change your mindset and approach to presentations as an effective communication medium, and enhance your career by increasing the clarity and influence of your message.
