Product of the week: 03/18/08

First came kitchen cleaning tools, now vodka: Sophisticated geometric patterning, the kind of thing you’d see on wallpaper or stationery, is showing up in some pretty unexpected places. For Lovejoy, a brand new small-batch vodka made by Portland, Oregon’s Integrity Spirits, the boutiquey labels serve a specific purpose—local firm ID Branding went the way of pink houndstooth and bright-orange lattice to help the startup stand out on shelves without the budget-guzzling ads; $24; www.integrityspirits.com