Saturday Extra: Bert and Harry

 The most famously forgotten product trade characters, Bert and Harry Piels (for Piels Beer),
were so successful that newspapers printed schedules of when their
commercials aired. On WNYC this week, the fabulous cultural
commentator, Sara Fishko aired a fascinating homage to Bert and Harry.

In the 1950s, Young & Rubicam ad agency created Bert and Harry
Piel, the fictitious animated owners and pitchmen for the brewery.
Harry (Bob Elliott)
was tall and soft-spoken, always calming down the short loudmouth Bert
(Ray Goulding) when something went wrong. If Bert and Harry remind you
a little of Sesame Street’s Bert and Ernie, any resemblance is in the mind of the beholder.

The next best thing to a frosty cold one, is listening to Fishko’s wonderful report.

 


About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes a weekly column for The Atlantic online and is the "Visuals" Columnist for the New York Times Book Review. He is also the author of over 160 books on design and visual culture. And he is the 2011 recipient of the Smithsonian National Design Award.

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