Sock It To Me!


There is nothing (well, almost nothing) more pleasurable than a fine
pair of socks. I am a sucker for striped multi-colored socks (or shall
I say socker). So whenever I find a pair I like I wear them until they
wear out, and then wear them some more. I was recently presented with a
few pair of socks by Office Weiderholt (OW), which describes itself as follows:

OW is a seamless Ameba-Unit which started spreading all
over the world in 2007. Phototgrapher/Filmmaker Sven Wiederholt is Czar
of this unit. His members are located all over the world, places such
as Germany, Japan, Nigeria, Finland, US and are ready for the next
project. Its projects are currently ranging from film to products.
However, OW itself does not know what will happen next. OW will keep
changing and transforming, just like an Ameba.

Although I have no idea what they are talking about. I am crazy for
their hose. And as they say: “We love socks. Socks are simple cute pets
for everyday life to make our feet happy.” See for yourself.

[Don’t miss this past weekend’s posts: here and here.]




Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.