The Bears and the Bees

Forget the swine flu pandemic: what’s with the current infestation of plastic bears–bearing honey? Just a few years ago, one or maybe two companies offered them. Now even Golden Blossom Honey (the original package designed by Gustav Jensen) has a bear. Oh Pooh!!

Generic bear containers are common enough, but what I don’t quite understand is why competing honey manufacturers would want to package their product in the same cliché. (I know many of the companies are regional.) Granted, these bears are cute (although they do bear a slight resemblance to a famous comic chipmunk), but don’t they know that not all honey comes from bears. Most of it is imported from bees.

Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.