The Buck Stops Here

Is U.S. paper currency inferior to all others? Is it worth the paper
it is printed on? Many designers have questioned the aesthetics (if not
the value) of our sacred bills. Now designer Richard Smith
brings us “The Dollar ReDe$ign Project,” which he says “hopes to bring
about change for everyone. We want to rebrand the US Dollar, rebuild
financial confidence and revive our failing economy.” Will a redesign
do the trick? Or shouldn’t we revalue our basic metrics of wealth?

Redesign has been tried before. W.A. Dwiggins created Towards Reform of the Currency: Particularly in Point of Its Design.
Published for 452 Subscribers by The Limited Editions Club. New York:
Limited Editions Club, 1932, it is w witty treatise on aesthetics
including Dwig’s “specimens” of currency and postage stamps from the
“Antipodes,” his imaginary country.  Another was attempt was Herb
Lubalin’s 1968 Avant Garde magazine special (top) devoted to 19 illustrators’ re-casting of the mighty greenback in chromolithic colors.

Since we all need positive signs of economic upturn, below are some of the entries to The Dollar ReDe$ign Project.


Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.