The Design Entrepreneur Debut

The School of Visual Arts (SVA) MFA Designer as Author program is holding its first annual Thesis Forum at the new SVA Visual Arts Theater next Wednesday, April 22. During this daylong, marathon event (9:30 a.m. to 9:30 p.m.), MFAD thesis students will present their entrepreneurial products on the big stage. The public is welcome for all (or some) of the day’s presentations.

Moderated by guest host/faculty members Milton Glaser (keynote) Scott Stowell, and Lita Talarico, with a special end note by Allan Chochinov, the day is divided into three sessions that will showcase the unique products, objects, and campaigns created for the contemporary marketplace. A catalog, entrepreneurial gifts, and delicious finger food will be available.

The SVA Theater is located at 333 West 23rd St. And if you cannot make the Thesis Forum, please attend the opening of “Potential Energy: 19 Designers Set Their Ideas in Motion,” the MFAD thesis exhibition, Tuesday, May 5 from 5 to 8 p.m. at the Visual Arts Gallery, 601 West 26th Street, 15th Floor. (The exhibition is up until May 16). Come view the work and then give us your comments.

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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