The Message is Xin

National Grand Theatre
The theme for this Fall’s ICOGRADA World Design Congress in Beijing is「Xin-信」. It literally means “message” or
“letter”;「Xin-信」represents a primitive means of communication. Today,
however, it encompasses many more dimensions than ever before, as
illustrated by words such as Xin-xi (information); Xin-nian (vision);
Xin-ren (trust); Xin-yong (creditability) and Xin-xin (faith).
Say the organizers: “In
1972, the UN General Assembly introduced World Development Information
Day to draw public attention to development problems and the need to
strengthen international cooperation in order to solve them (Resolution
3038). The Assembly eventually decided that this should coincide with
United Nations Day on October 24, also the date for the adoption of the
1970 International Development Strategy. October 24 is also the first
day of XIN Beijing
. Like designers, the General Assembly believed that
improving the dissemination of information through communication design
and mobilizing public opinion, particularly amongst the younger
generation, would lead to greater awareness and cooperation in solving
the problems of international development.”
The roster of 96 international speakers is impressive as are the venues, like the 2,398-seat National Center for the Performing Arts (above) and The Central Academy of Fine Arts (below). Adobe will also be awarding the recipients of its 2009 Adobe Design Achievement Awards at the Congress.


Central Academy of Fine Arts
Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.