The Pepsi Challenge

 
Pepsi’s decision to yank their ads from the Super Bowl and invest in social change was a smart move for a bunch of socially entrepreneurial groups. Pepsi is giving out much needed cash to a few of them based on the votes of people like you and me.
 
One candidate is Re-nourish which allows designers to enter project specs, and automatically calculate recommendations to reduce on-press paper waste. Cool!
 
“The current version is only a shadow of what we’ve got in development,” says Jess Sand, one of the organizers and partner of Roughstock Studios. “We’ve created a new version that not only improves the interface, but also calculates the environmental footprint of any given print project: CO2, pulp/trees, water, solid waste, etc. (data is based on a several different formulas from respected environmental orgs to ensure accuracy (and we intend to add non-tree substrates as budget allows).”
 
Re-nourish is up for a $50,000 grant through Pepsi’s Refresh Everything campaign, in which the public votes on which social change projects should get funding. They are at #23. If Re-nourish finishes in the top ten by the end of February, they get $50,000 to “completely overhaul the site, improve the project calculator, add new tools, do some serious research and content development.”
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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “The Pepsi Challenge

  1. Roughstockjess

    Thanks so much for writing this up, Steven! We’re at the halfway mark now, and we need to move up just 14 slots in 14 days.

    If anyone has any specific questions, you can email me at jess (at) re-nourish (dot) com

    Thanks!

  2. Roughstockjess

    Thanks so much for writing this up, Steven! We’re at the halfway mark now, and we need to move up just 14 slots in 14 days.

    If anyone has any specific questions, you can email me at jess (at) re-nourish (dot) com

    Thanks!

  3. Roughstockjess

    Thanks so much for writing this up, Steven! We’re at the halfway mark now, and we need to move up just 14 slots in 14 days.

    If anyone has any specific questions, you can email me at jess (at) re-nourish (dot) com

    Thanks!

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